The 2020 Best Global Brands ranking also saw the ‘Covid effect’. These are the brands that have fared best in 2020 Best Global Brands ranking. These brands, says Interbrand, can help us lift our heads, make sense of chaos, and see beyond it. Amid a global pandemic with its significant impact on business … Read more
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more
The best brands in the world embody a simple and important principle in the Age of You: They move at the speed of life. Each year, Interbrand‘s study reaveals the anatomy of growth of the biggest brands of the business world. The leading brand consultancy named Apple, Google and Coca-Cola the three most valuable brands … Read more
Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more