The intersection of fashion and sports is stronger than ever before. This year, Saks is the ultimate destination for Game Day fashion with an outstanding lineup of exclusives for our men’s, women’s and kids customers,The premier luxury ecommerce platform Saks will highlight the collection in a digital campaign featuring Denver star wide receiver, Jerry Jeudy. … Read more
Creative Director of the Paris fashion label Balmain, Olivier Rousteing is launching a video series on social media together with Porsche sports car manufacturer. The series of videos focuses on Rousteing’s exceptional personal story. The short videos are published on Porsche’s social media channels and Olivier Rousteing’s Instagram channel between the middle of … Read more
New (RED) partners to support the life-saving work of the Global Fund to fight AIDS. (RED) announces a number of exciting new partnerships to deliver money and awareness for the fight to end AIDS. (RED) is an innovative organization bringing together companies around the world behind a single goal to end the AIDS … Read more
Fine gifts deliver an extra touch of sweetness on Chinese Valentine’s Day The Chinese Valentine’s Day holiday (the Qixi Festival) originates from a romantic legend, and each year conjures a shared sentiment of love and affection across China. The Qixi Festival (August 7), also known as the Qiqiao Festival, is a Chinese … Read more
The two trends together suggest that, for once, the catwalk and reality are in conversation
After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more