Making Dreams: Fendi and the Cinema

  “I remember, as a little girl, film screenings were events in their own right.” Silvia Venturini Fendi Fendi opens Milan flagship and a unique cinema exhibition.    This is the “Made to Order” wall, the heart of Selleria room inside the new Fendi boutique in Milan. Here you can personalise some Fendi bags choosing … Read more

Fendi landed in Brazil’s booming commercial capital

Fendi unveiled first boutique in Brazil in the city of São Paulo. Fendi unveiled its first boutique in Brazil. Baguettemania hit Sao Paulo for the grand opening of the 3,800-square- foot Fendi flagship store at Cidade Jardim Mall, “to extend the celebration of its 15th anniversary that Baguette bag has travelled from Rome to Paris, … Read more

Dress code: Baguette! Fendi iconic bag celebrated with an anniversary book

Happy 15th birthday to the Fendi Baguette FENDI celebrated 15 years of the Baguette bag and the launch of the Baguette Book (Rizzoli) at the New York Flagship Store. The massive 250 pages book illustrates the craftsmanship and design of the bag that made its first appearance in 1997. Baguettemania has also hit town in Singapore … Read more