Kering Beauté Acquires High-End Luxury Heritage Fragrance House

Kering Beauté Is The New Owner Of The Largest global independent player in the fast-growing high-end luxury fragrance segment. Established in 1760 by James Henry Creed, the House of Creed is the largest global independent player in the high-end fragrance market. Creed possesses a distinct collection of timeless and sophisticated perfumes, including the iconic Aventus. … Read more

Creed Aventus For Her – the highly anticipated Aventus’ fragrance partner

An olfactory celebration of vibrant and passionate femininity. History’s most powerful women – royalty, artists, writers and visionaries are the source of inspiration for the new Aventus For Her by Creed, the authentic family-owned perfume house. Years in the making, the highly anticipated new fragrance complements the spirit of its renowned and male partner, Creed … Read more

Esxence 2013: Fleurs de Gardenia by Creed – a perfume’s portrait of how love was… and can be again

Esxence 2013: Creed rewrites romance the way it was The house of Creed (established in 1760), one of the oldest perfumeries in the world, revived the innocence and the first bloom of love with new Fleurs de Gardenia fragrance for women launched during Esxence – The Artistic Perfumery Event held in Milan in March. Olivier … Read more