A new era of electric is here: Luxury Electric SUVs at 2019 New York Auto Show

    These new SUV models prove once and for all that all-electric vehicles can be uncompromising. See them, and more, at the 2019 New York International Automobile Show. “These new all-electric and hybrid SUVs are breaking the mold and turning adventure seekers vehicle choices on their heads with fast, luxurious SUVs that are as … Read more

Audi’s electric offensive continues with the Audi e-tron GT concept show car

  The Audi e-tron GT concept show car, a highly dynamic coupé with a low floor, made its debut at the Los Angeles Auto Show 2018. Audi had a star-studded cast at the 2018 LA Auto Show — including the new fully-electric supercar, the Audi e-tron GT concept. The technology in this luxury car was developed … Read more

5 Top Shape Cars to Look Forward to This 2019

  Are you in the market for cars? It’s easier to shop for your next car when you know what you are looking for in terms of function, style, and shape. But with automakers dropping new models left and right or even hints, for that matter (talk about the supersecret Ford Bronco), it’s natural to … Read more

Audi Q8 preview: ‘A vehicle born to impress’

“Full-size Audi SUV in coupe design”

Dynamic, highly efficient and extremely comfortable: The new Audi Q8 combines the spaciousness typical of an SUV with the emotional lines of a coupe. The concept car is the basis fo the production model that Audi is now launching on the market.

Audi presented the Audi Q8 concept at the North American International Auto Show (NAIAS) in 2017. With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque.

audi Q8 launch 2017
photo: audi.com/

 


Powered by Guardian.co.ukThis article titled “Audi Q8 preview: ‘A vehicle born to impress’” was written by Martin Love, for The Observer on Sunday 22nd July 2018 05.00 UTC

Audi Q8
Price TBC but expect to pay £70,000
Engine 3-litre V6 diesel
Top speed 144mph

Next month sees Audi launch the latest model in its ever-expanding line-up: the Q8. Don’t presume that just because it has the largest number in the range it also sits at the apex of the Audi pyramid. It is actually slightly smaller than the mighty Q7. It is also hard to pinpoint exactly what the Q8 is for. It’s a weird blend of a coupé and SUV. Who knew that was something we needed?

It follows hard on the heels of the equally pointless and fabulously fashion-conscious Mercedes GLE Coupé, Range Rover Velar and BMW X6 (automotive proof that class and cash can be mutually exclusive).

Final prices and specs for the Q8 have yet to be confirmed, but it is estimated that despite being smaller than the Q7 and only offering five seats as opposed to the Q7’s useful seven, you will pay a lot more. It’s hardly the practical choice, but then this car is about everything except practicality. It’s a vehicle made to be impressive. One look at the vast ‘single frame’ grille will convince you of that.

Lurking behind it is an equally huge engine. Badged the 50 TDi, the 282bhp 3-litre V6 is an all-wheel drive, eight-speed brute. Driver tech is abundant, as it always is with Audi. And the interior is a paean to luxury motoring and unconditional coddling. Maybe it’s not quite so pointless after all.

Email Martin at martin.love@observer.co.uk or follow him on Twitter @MartinLove166

guardian.co.uk © Guardian News & Media Limited 2010

Published via the Guardian News Feed plugin for WordPress.

Instagram – an effective but underused platform for many luxury brands. Report.

  Instagram is the biggest single source for conversations around luxury brands, and for some over half of the conversation around their brand is on the platform, according to the 2018 Luxury Brands Report released by NetBase, a leader in social media analytics. Instagram dominance was especially prevalent in the beauty, fashion, and high-end retail … Read more