Franco-Danish painter Eva Nielsen was selected by LVMH luxury group for its LVMH Métiers d’Art 2021 artist in residence program. LVMH Métiers d’Art invites Eva Nielsen as 2021 artist in residence For six months starting in January 2021, Eva Nielsen will collaborate with artisans at Tanneries Roux, recognized for their exceptional savoir- faire … Read more
A riveting river of sparkling diamonds composing the most precious of lady’s automatic wristwatches. This 1-piece limited series is priced at 3’880’000 CHF/ 4,258,401 United States Dollar. In Chopard’s Geneva workshops, more than 30 talented artisans have combined their talents in pushing the limits of feasibility – from lines to volumes, from goldsmithing to precious … Read more
The talented artisans too often ply their craft without sufficient recognition. Italian luxury house Fendi invited 20 ateliers representing the Italy’s 20 regions to interpret the iconic Baguette bag – designed in 1997 by Silvia Venturini Fendi, Creative Director for Accessories and Men’s collections. The designer plans to expand this unprecedented project to pay tribute to the best artisans around the world.
Fendi Hand in Hand Project 2020; @Fendi
Twenty regions, twenty interpretations of the Baguette bag.
Fendi‘s “Hand in Hand” project was launched with twenty selected ateliers in Italy, which applied their unique talents to transform the iconic bag into a jewel of craft workmanship. Each Fendi Baguette bag is stamped with the atelier’s name and the gold “Fendi Hand in Hand” logo, created specially for the occasion.
“Fashion often focuses on the designer, and I think it’s time that we celebrate the community of artisans behind these amazing creations,” says Silvia Venturini Fendi.
The first creation was presented in Fendi’s Fall/Winter 2020-2021 runway show, a collaboration between Fendi artisans and craftspeople at the Florentine atelier Peroni in Tuscany. In the skilled hands of Peroni artisans, the Baguette is fashioned from a single seamless piece of molded vegetal-tanned leather with no stitches from bag to buckle, usingan impressive traditional technique known as cuoio artistico fiorentino. The different Italian regions each contributedistinctive savoir-faire while sharing a passion for traditional craftsmanship and skillful handmade creations.
Rich floral brocade inspired by Venice’s glorious history is woven on authentic Jacquard looms. Fendi Hand in Hand Project 2020; @Fendi
In Veneto, “Hand in Hand” spotlights time-honored craft. Working with Venetian artisans at Bevilacqua, which has been making jacquard for five centuries, Fendi goes back in time. The fabric is woven by hand on 18th century wooden looms by artisans who meticulously create a rich floral brocade motif, producing just a few centimeters per day. An interlaced satin strap and a buckle sculpted in jasper with lizard details further elevate the jacquard. The absolutely breathtaking result is an ode to patient talent, to experience, and to the historic beauty of Venice.
Women artisans are honored in the Umbrian town of Perugia at the family-owned business Giuditta Brozzeti. Antique looms from the 19th century reproduce designs inspired by the bestiary of Medieval history. For its vision of the Baguette, the atelier featured a horse, a peacock, a unicorn and a dove in a bright royal blue and white color scheme. The luxurious simplicity harbors the secrets of generations of weavers of authentic textiles.
Nestled in the heart of Rome, cradle of emperors and Fendi’s native city, is the atelier-boutique of master jeweler Massimo Maria Melis. The history of ancient Rome meets the contemporary elegance of the couture house to create a leather Baguette decorated with original bronze coins portraying Roman emperors. The piece honors not the political past but ancestral Roman goldsmith techniques restored to their original glory.
The Abruzzo region, represented by artisan Simona Iannini, showcases the delicate force of the tombolo aquilano lacework technique. Continuous threads of linen are interlaced and never cut or sewn, an almost magical precision art passed on through generations since the 15th century. Recreating the shape of the Baguette using this centuries-old technique took 100 hours of work. The lace is starched and then becomes rigid after being left to dry on a wooden form for three days.
Fendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @FendiFendi Hand in Hand Project 2020; @Fendi
On 10th October 2020, holograms and augmented reality took over the @Green Carpet Fashion Awards for a special fourth edition of the prestigious event.
One of the most powerful storytelling moments of an event, the red carpet, has been completely reinvented for Green Carpet Fashion Awards 2020 with the launch of the first digital green carpet in the world.
The fourth edition of the Green Carpet Fashion Awards 2020 this year was held in digital format, transforming the Teatro alla Scala in Milan into a giant terrarium for the occasion, thanks to virtual reality. This year’s extraordinary edition was centred around the theme of togetherness and rebirth – “to weave the new thread of our society, under the principles of social and environmental justice, starting from Italy.”
Directed by Grammy-nominated Giorgio Testi and produced by Emmy Award winner Pulse Films, with Tendercapital Productions as executive producer, this revolutionary show designed by NorthHouse combined cinematic footage with a fusion of augmented reality and visual FX created using real-time game engines, and with the world’s leading talent and opinion formers appearing as holograms courtesy of ARHT Media.
This year there were only five awards with iconic Chopard statuette award, produced in ethical gold, being handed to five recipients to mark the beginning of a new era.
The Green Carpet Fashion Awards (GCFAs)started in 2017 and is a collaboration between Camera Nazionale della Moda Italiana and Eco-Age, the consultancy company founded by Livia Firth. 2020 marks the fourth year of The Green Carpet Fashion Awards, Italia. The event celebrates the commitment of fashion houses to sustainability, as they work to embrace rapid change while preserving the heritage and authenticity of small-scale producers.
With the help of ARHT Media’s Hologram Capture technology, which allows people to be recorded and seamlessly displayed within a virtual environment, the GCFAs were able to have several celebrity presenters appear virtually as holograms that are augmented onto the award stage at the La Scala theatre.”The Green Carpet Fashion Awards focuses on bringing awareness to critical issues related to sustainability that ultimately affect the entire Fashion industry as a whole. I am incredibly pleased to be able to have our technology be involved in such a great endeavor,” stated ARHT CEO Larry O’Reilly. “It’s not easy for anyone to travel these days, and I know it was important for many of the celebrity presenters to be able to still appear at the Awards in a manner that compliments the premium nature of the event, and that’s precisely what we will be able to deliver during the show when the presenters appear lifelike in full-form as holograms.”
Robert Downey Jr. presented the opening and closing of the exclusive YouTube broadcast of this year’s special edition. “This event is innovative, and solution based, so I’m excited to be a part of its premiere,” said the actor and producer ahead of the event, which has this year been reinvented as a virtual experience.”
“In the last three years, the Green Carpet Fashion Awards have underscored the importance of Italian businesses in our industry, from big brands to start-ups, from dress designers to shoemakers, and producers of raw materials, all of whom expressing the uniqueness of Italian fashion: a fashion that in the year of Covid is showing enormous heart and powerful reserves of strength and unity, despite our countless difficulties,” commented Camera Nazionale della Moda Italiana Chairman Carlo Capasa. “Together we must exploit this moment to shape a future for our industry that puts the planet and people at the centre of its business. We decided to organise a digital event because we want to continue participating, even at this difficult time, and with a tone of voice that’s appropriate but also carries a message of solidarity and hope. Now, at a time of high vulnerability, we must regain the spirit needed to generate a concrete response and incredible dreams, the all-Italian spirit whose roots are in humanism.”
Livia Firth finished: “Arundhati Roy referred to this period as a “portal” – a gateway between one world and the next. We can choose to walk through it, dragging the carcasses of our old modus operandi. Or we can walk through lightly, with little luggage, ready to imagine another world. And ready to fight for it. This is the strong message that will emerge from this year’s GCFA. We have been the first to celebrate sustainability and fashion and to shine a light on the disruptors and game changers in our industry. This year we wanted to do the same even in the way the event itself is produced and delivered!”
“The 2020 Green Carpet Fashion Awards,” said ITA President Carlo Ferro, “showed how our businesses were able at such a difficult time and in an increasingly complex scenario to rapidly adapt to foreign markets. Spending behaviour, especially that of the new generations, is tending more and more towards quality and sustainability, the strengths of our fashion industry. And demarcation between online and offline is continually blurring, which is why ITA is heavily committed to supporting the digitalization of trade fairs and events like this, as well as helping our enterprises access e-commerce platforms to sell their products”.
@greencarpetawards.cameramoda.it/
The winners of the 2020 edition of the Green Carpet Fashion Awards.
The winner of this year’s edition not only has long been leading the charge to increase both inclusivity and diversity in fashion, but she has persevered in how she can personally make a difference in the industry, using her platform as an actress and as a creative, to open doors and give a voice to those who otherwise would not be able to showcase their talent.
@greencarpetawards.cameramoda.it/
2020 Responsible Disruption Award goes to Progetto Quid
Progetto Quid designs, produces and distributes fashion collections made of first quality end-of-line fabric, offering career opportunities to those who would otherwise struggle on the job market, especially to women. In just over seven years, they now employ 142 people of which 70% are vulnerable women.
@greencarpetawards.cameramoda.it/
2020 Best Independent Designer Award winner: Sindiso Khumalo
A short list of Independent Designer who address the Eco-Age Principles of Sustainable Excellence and CNMI sustainability principles in different ways through their work. Collated from their achievements over the last 12 months were put to a panel of industry figures including: Christopher Bevans, Creative Director, DYNE,(he wants to be called another title which he now has and was in official papers by Eco-Age need to check) Manuel Arnaut, Editor-in-Chief, Vogue Arabia, Laura Brown, Editor-in-Chief, InStyle, Cameron Russell, Model & Activist, Noella Coursaris, Model & Philanthropist, Queennie Yang, China Editorial Director, The Business of Fashion she wants to use antoher title same as above, Hamish Bowles, Creative Director Vogue, Simone Marchetti, editor in chief Vanity Fair Italia, Renzo Rosso, President OTB and Sarah Mower, Chief Critic Vogue US.
@greencarpetawards.cameramoda.it/
2020 North Star Award was won UN for the UN Global Goals
The North Star award singles out organisations or individuals that show extraordinary leadership. “The Sustainable Development Goals, which have been called one of the most impactful initiatives of our times, should not only be a vision for every business, but we believe that they can’t be achieved without meaningful partnerships with the global business community, for which fashion plays a pivotal role,” wrote the judges of the Green Carpet Fashion Awards 2020.
Art of Craftmanship Award Italian Artisans
The handprint of fashion, all the thousands of Italian artisans who, in so many ways, make up the fabric of this country. Artisans across this country continue to offer us insight into a more viable path forward. Generations of craft and meticulous care, continuously evolving to engage with the pivotal times in which we now find ourselves.
A sense of quiet beauty and serenity inspired by Silvia Venturini Fendi’s profoundly personal reflection on the current mood and moment permeated the Fendi SS21 collection.
Rigorous silhouettes, bright tones, and retro details demonstrate Fendi’s signature penchant for unexpected contrasts. Crisp cotton and lightweight linen are elevated into a whole new realm of luxury in the Fendi SS 2021 collection.
On 23 September, Fendi was the first luxury Maison to organize a physical show during Milan Fashion Week, unveiling both its Women’s and Men’s collections for Spring-Summer 2021. In the intimate ambiance of its Milan showroom, with members of the very small audience seated a meter apart, the Rome-based Maison revealed Silvia Venturini Fendi’s latest designs in an airy, paired-down scenography.
@fendi SS 2021@fendi SS 2021
The audience – in person or online – watched as, between light curtains billowing in a gentle breeze, looks for both men and women played on a subtle palette of white, beige, black and pastel tones, highlighted with sky blue and cardinal red. For Silvia Venturini Fendi, the collection conjured a patchwork of memories of time spent quietly at home with family. Thus, the shadow cast by a window when one is inside looking out was printed on garments in a game of transparency and texture.
From tailoring to leatherwork heritage, the Fendi Spring Summer 2021 collection showcased Italy’s enduring traditions and techniques – many of them passed down through generations of artisans.
For accessories, the “hand-in-hand” Baguette project celebrated the collaboration between Silvia Venturini Fendi and artisans from the Abruzzo and Marche regions, famous for their mastery of intricate, traditional techniques with lace and wickerwork.
@Fendi Frenesia Baguette 2020 project; Produced by FASHION TO MAX; Creative director Maxim Sapozhnikov; Photo by Stepan Filenko See Less.
Fendi Frenesia Baguette
The Fendi Frenesia Baguette range is brought to life through the exclusive leather-scenting technique, created by the Maison Francis Kurkdjian and Silvia Venturini Fendi, and the accompanying 5 ml vial of perfume to intensify the fragrance or extend its lifespan for up to four years. The first scented Fendi baguette bag was launched last year. FendiFrenesia Baguette is much more than an accessory: it has grown into an immersive experience that explores the senses of touch, sight, and smell.
@Fendi Frenesia Baguette 2020 project; Produced by FASHION TO MAX; Creative director Maxim Sapozhnikov; Photo by Stepan Filenko See Less.@fendi SS 2021@fendi SS 2021
JAxEtsy: The new Altuzarra x Etsy Home Collection. This collection, handmade by eight Etsy artisans, represents Altuzarra founder’s love for craftsmanship and of the handmade. The fashion designer partnered with eight global Etsy artisans to create a limited-edition home collection – perfect for adding that special touch to your space. The limited-edition Altuzarra x … Read more
