Curators may be sceptical but branding is vital for museums
The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people
Art and design
Will Young: Why I love Magritte
‘Magritte was smart on the outside, rebellious on the inside – and that’s kind of like me’
Mario Testino returns home to focus on the beauty of Peru
The man made famous for his portraits of supermodels discusses why he has been drawn back to his hometown Lima
Alexander McQueen’s Savage Beauty show to come to London
Fashion designer’s retrospective, the eighth most visited exhibition in Metropolitan Museum’s 142-year history, to be at V&A in 2015
Designs of the Year: chairs that make you fidget and a piano from the future
From the Pro Chair that makes schoolkids squirm to an all-black piano, plus Prada and Zaha Hadid, here are the seven category winners from the Designs of the Year
Cannes film festival goes for retro cool with Fellini poster
Official poster for 2014 festival resurrects vintage glamour thanks to Marcello Mastroianni, the Italian star of Fellini’s 8½
• News: Grace of Monaco to open Cannes 2014
• News: Jane Campion heading Cannes 2014 jury