Absolut

No.2 Worldwide Producer of Wines and Spirits Creates High-End Business Unit For A More Sustainable Bar Scene

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Pernod Ricard Group Announces a New Business Unit For High-end Experiences. As part of its Transform & Accelerate strategy powered by the ‘Conviviality Platform’, Pernod Ricard, the No.2 worldwide producer of wines and spirits, announced last week the creation of a new business unit. Its objective is to scaleup and expand geographically its existing direct-to-consumer … Read more

Absolut Elyx Copper Pineapple pop-up water truck

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Elyx, Absolut’s new luxury vodka will exclusively debut a pop-up water truck and retail boutique in New York that will embark on a three city tour of the country in November and December. Starting in New York on November 6 – 8, followed by Los Angeles on November 19 – 21 and Miami on December … Read more

Make the Holidays Pop with Absolut Warhol

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A limited edition Andy Warhol bottle for the holidays. Andy Warhol-inspired bottle launched by Swedish vodka maker Absolut for the holidays is the tribute inspired by the Warhol painting created for the brand nearly 30 years. A combination of blue, pink and yellow details replicate the Absolut Warhol painting. The limited edition called “Make the … Read more

Single estate, handcrafted, luxury vodka launched by Absolut

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The copper naturally removes any unwanted sulphur-based compounds from vodka, creating an unique character and clean, crisp taste. This feature was used by Absolut to create the ABSOLUT ELYX vodka manually distilled in a 1921 still with columns, pumps and pipes made of solid copper. The vodka is made from the highest quality, 100% hand- … Read more

Full bloom with Absolut Hibiskus

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Absolut Vodka opens the doors to creative bartending with inspiration delivered straight from the garden.Trend-forward Absolut flavor portfolio is enriched with Absolut Hibiskus – a showstopper with a unique blend of hibiscus and pomegranate, once considered the fruit of royalty for its rich, red color and glistening seeds. “In recent years, a sophisticated trend has … Read more