Emporio Armani’s first Swiss Made watches

      For the first time ever, Emporio Armani combines its design with Swiss watchmaking know-how Emporio Armani promotes its new Swiss-made watch collection which debuted at Baselworld 2014, a first for the Italian luxury brand, through a new cool video featuring a Swiss bank vault setting full of precious secret horological elements. Emporio … Read more

First unscratchable gold, world’s most expensive watch and other Hublot’s Tutti Frutti at Baselworld 2012

  Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, unveiled at 2012 Baselworld Fair the world’s most expensive watch with a price tag of $5 million and inlaid with more than 1,200 diamonds, including six stones of more than 3 carats each. The watch was made by 17 people in 14 … Read more

La Montre Hermès marks its centenary with two exclusive manufacture movements

La Montre Hermès – 100 years of horological history Hermès has a watchmaking tradition that dates back to 1912. At 2012 Baselworld Watch & Jewellry Fair La Montre Hermès presents its two first manufacture movements. One calibre has given rise to two exclusive movements measuring time in both the feminine and masculine worlds of the … Read more

Magic Gold: Hublot’s Scratch-Resistant Gold

Jean-Claude Biver, chief executive officer of Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, announched that the luxury brand will launch a scratch-resistant gold alloy for use in the watches. The 18-carat alloy of gold and a ceramic, dubbed Magic Gold, is more than twice as hard as standard gold and … Read more