Scratch-Resistant

Mercedes-AMG x IWC unveil performance inspired chronograph

by

  This luxury timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition AMG. The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and … Read more

Magic Gold: Hublot’s Scratch-Resistant Gold

by

Jean-Claude Biver, chief executive officer of Hublot, the Swiss watch brand owned by LVMH Moet Hennessy Louis Vuitton, announched that the luxury brand will launch a scratch-resistant gold alloy for use in the watches. The 18-carat alloy of gold and a ceramic, dubbed Magic Gold, is more than twice as hard as standard gold and … Read more