The image of Evan Spiegel’s supermodel fiance Miranda Kerr taking a selfie inevitably dominated the coverage of Snapchat’s initial public offering (IPO) at the New York Stock Exchange last week. But look beyond Kerr’s sleek shoulder-robing look and you will find Spiegel himself is a pretty snappy dresser. He and co-founder Bobby Murphy rang the bell in sharp suits, the kind ushers might wear at a wedding. Dressing up for your IPO makes a change from the Mark Zuckerberg-approved scruffiness – a sartorial humblebrag for billionaires – that has dominated Silicon Valley. But what tech-preneurs have worn to make bank is changing – here’s a look at how it has evolved over the years.
The Microsoft billionaire is now as well-known for his beatific “I do philanthropy” smile as he is for his penchant for a V-neck worn over a button-down shirt, typically with chinos. The “financier on the weekend” look has been there since Microsoft went public in 1986.
For Apple’s IPO in 1980, Steve Jobs had a Tom Selleck vibe – tache and a checked shirt. But it’s the black poloneck and dad jeans from the noughties that are iconic – and influential. Both are seen on twentysomethings in 2017 – accessorised with an iPhone, of course.
At the start of 2016, Zuckerberg – a man with a net worth of £46.86bn – shared a snap of his closet. It contained multiple grey hoodies and T-shirts, Zuckerberg’s uniform. What did he wear for the Stock Exchange the day Facebook went public in 2012? A hoody and grey T-shirt, naturally.
Zuckerberg’s billionaire-in-hiding look wasn’t for Dorsey – a man who has dabbled in both tattoos and beards as sartorial statements. For Twitter’s IPO in 2013, he was yacht-ready with a shaved head and open-necked shirt. Makes sense – he’s now worth £1.14bn.
Spiegel, inevitably, would want to one-up Dorsey. Hence the proper suit and tie, which is so smart and conservative that it would probably pass the Trump staff member dress code. Take note: this is what a man who made around £222m in a single day looks like in 2017.
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