Puma signs Romeo Beckham as latest Puma Future Z athlete. PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year. Romeo represents both football … Read more
“Damenosis” collaboration drops with two narrative footwear models: Reebok’s Shaqnosis and adidas’ Dame 7 EXPLY “Damenosis”. Following the brother brands’ summer 2020 hoops collaboration that brought together legendary guards Allen Iverson and James Harden, Reebok and adidas basketball have partnered once again, this time to honor icons Shaquille O’Neal and Damian Lillard, two basketball … Read more
Between 4 – 10 September, American designer Rick Owens was on a dialog with emerging Italian Designers at the Salone del Mobile 2021 in Milan, Italy. Over the years, California-born fashion and furniture designer Rick Owens has developed a number of signature materials, shapes, and visual archetypes and has influenced an entire generation of … Read more
The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020. According to The Lyst Index, a quarterly ranking of fashion’s hottest brands and products, searches for dresses increased 371%, sunglasses 198% and beachwear 192%, as the TSA reported the … Read more
New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture … Read more
LVMH announces 2021 LVMH Innovation Award winners at 2021 Viva Technology. For the first time in the history of the competition, six startups received awards, instead of three in previous years. In an era of unprecedented digital acceleration, each of these startups embodies excellence in its particular area of expertise, with products or services … Read more