H. Moser & Cie is making Swiss Made great again with the Swiss Mad Watch, the cheese watch

H. Moser & Cie’s Swiss Mad Watch was one of the must-see pieces of SIHH2017. For it’s truly a Very Rare occasion to witness a 100% Swiss Made watch… The Swiss Mad Watch is unique, symbolic, and irreverent, but most importantly, 100% Swiss and proud of it. With the Swiss Made label for watchmaking revised … Read more

Brilliantly shocking: Haute Joaillerie Audemars Piguet Diamond Outrage

SIHH 2017: Audemars Piguet unveiled its new high jewelry watch called Diamond Outrage. For 2017, boasting the power of her predecessors and hundreds of brilliant-cut diamonds, Audemars Piguet presented Diamond Outrage – the third and final design in the trilogy of one- of-a-kind Haute Joaillerie timepieces. The watch manufacturer is once again disrupting traditional ideas … Read more

Richard Mille RM 50-03 McLaren F1 is a racing machine on the wrist

F1 meets the future of time. The RM 50-03 McLaren F1 watch is born from the ultimate collaboration between Richard Mille and McLaren-Honda. “It’s time for the future,” say Luxury Swiss watch manufacture Richard Mille and McLaren Racing teams. At this year’s SIHH, the two teams announced the RM 50-03 Tourbillon Split Seconds Chronograph Ultra … Read more

Maestro with 3D MEMO function is the first Haute Complication watch by Christophe Claret

Christophe Claret is a natural-born anti-conformist who never misses out on a chance to express his creative audacity through original displays running counter to traditional design codes.  Christophe Claret’s latest timepiece will help you remember something important. Christophe Claret Maestro’s glass dome provides a striking view of the movement architecture and the famous Charles X … Read more

Van Cleef & Arpels presents its first Extraordinary Object – The Automate Fée Ondine

Extraordinary Object: Van Cleef & Arpels Fée Ondine Automaton. At this year’s SIHH/ 2017 Salon International de la Haute Horlogerie held these days in Geneva, Van Cleef & Arpels debuts the Fée Ondine Automaton made in collaboration with François Junod. Junod is an automatier, or automaton maker based in Ste-Croix, Switzerland. Bringing together several jewelry … Read more

The surprising new luxury micro-trend: dragons

Dragons have come from nowhere to be one of the biggest micro-trends on the style circuit. With everything from fashion shows to luxury gadgets and even online slots games featuring these mythical creatures, dragons represent one of the coolest emblems to be associated with in 2016. Perhaps it’s the surprising Welsh success in the Euro … Read more