Meeting the booming demand for luxury cosmetics in China, YSL cosmetics is expanding to China. YSL cosmetics owner L’Oréal Luxe (which has in its portfolio big players like Lancôme, Kiehl’s, and Yue-Sai) will open a beauty counter in the Shanghai high-end department store Isetan located on the city’s busiest shopping street. By 2015 YSL is … Read more
Marilyn Manson – the new image for Saint Laurent ads Saint Laurent explosive Creative Director Heidi Slimane is bringing a new tribute to nineties choosing dark rocker Marilyn Manson as the new face of the Saint Laurent’s latest ads. Provocative or spooky? Hedi Slimane’s pick is not so surprising as both became famous in the … Read more
Saint Laurent launches vermeil jewelry collection Hedi Slimane, Saint Laurent new creative director, plays on the chromatic contrast between gold and silver in the new vermeil jewelry collection launched by the the fashion house. Just like the Saint Laurent Menswear campaign images modelled by Saskia de Brauw, the unisex jewelry collection is expertly hand-crafted in … Read more
The Saint Laurent Boy is a Girl Along with Andrej Pejić, Lea T and Chanel, Saint Laurent is the next fashion brand to challenge gender stereotypes. The star of the latest “The Saint Laurent Boy is a Girl” menswear campaign is Dutch model Saskia de Brauw. Hedi Slimane used the androgyny theme in his previous … Read more
Yves Saint Laurent is set for name change. When Hedi Slimane was appointed Yves Saint Laurent creative director a statement explained that the designer had been given “total creative responsibility for the brand image and all of its collections.” But the move of the new Creative Director raise eyebrows. Slimane hopes to bring Yves Saint … Read more
Jessica Chastain announced as the face of Yves Saint Laurent Manifesto Named after YSL’s seasonal publication, the new Manifesto perfume has a new Oscar-nominated face. Jessica Chastain (The Help, The Tree of Life) follows in the footsteps of Emily Blunt and supermodel Kate Moss as an ambassadress for the luxury house. The new Manifesto … Read more