Skip to content
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009
  • DRIVE
    • Automotive
    • Aviation
    • Yachts
  • LUST
    • Beauty
    • Fashion
    • Watches & Jewelry
  • SHELTER
    • Art
    • Business
    • Cigars & Spirits
    • Green
    • Gifts
    • Hi Tech
    • Gourmet
    • Interviews
    • Sport & Health
    • Design
    • Pets
  • ESCAPE
    • Gourmet
    • Holiday
    • Real Estate
  • THE CURATED CALENDAR
    • Q1: The Winter Circuit (Polo, Davos, Fashion Weeks)
    • Q2: The Spring Season (Cannes, Grand Prix, Art Basel)
    • Q3: The Summer Escape (Yachting, St. Tropez, Music)
    • Q4: The Winter Gala (Art, Holidays, Skiing)

YSL logo

Yves Saint Laurent in a retro branding process

June 22, 2012June 21, 2012 by Editorial Team

Yves Saint Laurent is set for name change. When Hedi Slimane was appointed Yves Saint Laurent creative director a statement explained that the designer had been given “total creative responsibility for the brand image and all of its collections.” But the move of the new Creative Director raise eyebrows. Slimane hopes to bring Yves Saint … Read more

Categories Business, Fashion Tags branding, Creative Director, Hedi Slimane, name, Paris Fashion Week, rebranding, retro branding, Saint Laurent, Saint Laurent Paris, YSL, YSL logo, Yves Saint Laurent

LATEST

  • Neptune Boards the Yacht: When Ginori 1735 Goes to Sea May 25, 2026
  • When a $40,000 Watch Meets a €385 Price Tag: The Royal Pop Is Breaking Every Rule in Luxury May 25, 2026
  • 4 Micronutrients That Affect Your Mood May 8, 2026
  • The New Rules of Wealth: What The 2026 Wealth Report Tells Us About the World’s Money — and Where It’s All Going April 28, 2026
  • How the World’s Wealthiest Are Rewriting the Meaning of Luxury in 2026 April 28, 2026
  • Jamie Dornan + Inflatable Whales = Moncler Puffy Summer Magic April 27, 2026
  • Technogym’s Joyful Revolution in Luxury Wellness at Salone del Mobile 2026 April 27, 2026
  • Domenico Dolce, Stefano Gabbana and Ray-Ban Reimagine a 90-Year-Old Icon — and the Result Is Pure Italian Artistry April 24, 2026
  • Porsche Meets Pixar: What Happens When a Sports Car Brand Starts Playing With Toys April 24, 2026
  • Why Tod’s Group Just Spent 16 Months Pampering a 16th-Century Masterpiece April 23, 2026
© 2026 2LUXURY2.COM • Built with GeneratePress
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009

IDENTITY

  • Our philosophy
  • Advertising
  • Contact

PILLARS OF INDULGENCE

  • DRIVE
  • LUST
  • SHELTER
  • ESCAPE

THE CURATED CALENDAR

  • Q1: The Winter Circuit
  • Q2: The Spring Season
  • Q3: The Summer Escape
  • Q4: The Winter Gala

SOCIAL

  • Facebook
  • Instagram
  • X (Twitter)

Legal

  • Terms
  • Cookie
© 2026 2LUXURY2.COM — CURATING EXCELLENCE SINCE 2009