Sustainable beauty embracing the blessings of trees: Shiseido’s new brand Baum Japan
An increasing number of beauty consumers place importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations. Shiseido luxury beauty conglomerate those brands include SHISEIDO, Clé de Peau Beauté, IPSA, NARS, bareMinerals, Laura Mercier, Dolce&Gabbana, launches new sustainable skincare brand Baum. To be unveiled officially in May, the prestige beauty brand’s … Read more