At Auto Shanghai 2023, Lexus celebrated the world premiere of the all-new Lexus LM. Beginning with the key luxury MPV market of China, the second-generation LM will be launched in over 60 countries worldwide, including for the first time in Europe and Lexus’s home market of Japan. The first-generation Lexus LM was launched in 2020 … Read more
After France, Métiers d’Excellence LVMH tour is seeking fresh artisan talents in Italy. LVMH’s Métiers d’Excellence encompass over 200 Creative, Craft and Client Experience métiers with unique savoir-faire that are indispensable to the success of the Group and our Maisons. After France, the LVMH Métiers d’Excellence “You and ME” tour continues in Italy, presenting the … Read more
Unmasking the Fakes: How High-End Brands are Taking on Counterfeiting. The last year Intellectual Property Crime Threat Assessment, produced jointly between Europol and the European Union Intellectual Property Office (EUIPO), reveals that the distribution of counterfeit goods has been thriving during the COVID-19 pandemic. The health crisis has presented new opportunities for trade in counterfeit … Read more
Luxury brands Can Leverage Chat GPT (Generative Pre-trained Transformer) For Their Growth. Chat GPT can help premium and luxury brands grow by providing personalized customer service, brand storytelling, product recommendations, customer engagement, and brand reputation management. Personalized Customer Service: Chatbots powered by Chat GPT can offer personalized customer service to luxury and premium brand customers. … Read more
World Premiere Of The New Mercedes-Maybach EQS SUV on two different stages. Mercedes-Maybach announces the premiere of the new Mercedes-Maybach EQS 680 SUV on two different stages. The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend … Read more
BMW Creates New, Creative Luxury Brand Experience in Tokyo. BMW, the German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria.creates new, luxury brand experience in the Harajuku district of the Japanese metropolis. Creative collaborations with artists and fashion labels in a vibrant setting. Story begins with a special exhibition directed by Highsnobiety … Read more