BMW Creates A Community Hub For New Target Groups In The Luxury Segment

BMW Creates New, Creative Luxury Brand Experience in Tokyo. BMW, the German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria.creates new, luxury brand experience in the Harajuku district of the Japanese metropolis. Creative collaborations with artists and fashion labels in a vibrant setting. Story begins with a special exhibition directed by Highsnobiety … Read more

Artist Nikita Gale invites BMW i7 designers to sketch utopian guitar bodies

Frieze and BMW continue their long-term partnership with the major art initiative BMW Open Work by Frieze. Los Angeles-based artist Nikita Gale will present the immersive installation “63/22” in the BMW Lounge at Frieze London in October 2022. Drawing inspiration from BMW engineering and curated by Attilia Fattori Franchini, this commission brings together art, technology … Read more

John Baldessari and Cao Fei are the new 2016 BMW Art Car artists

John Baldessari and Cao Fei for the 40th anniversary of the BMW Art Car Collection. The tradition of the BMW Art Car series will be continued with the BMW M6 GT3. On November 19, BMW’s Ian Robertson announced the next BMW Art Car collaboration at the Solomon R. Guggenheim Museum in New York. Following commissions … Read more