The Concept of Advertising exists on this planet from the beginning of human civilization. From the first caveman’s roar which announced his fellows cavemen about his prey, to mouth to mouth practice via storytellers, from stone tables exposed in the main market to printed flyers, to the most recent newspapers, magazines, radio, tv and the latest – … Read more
Let’s face it.We are living in difficult times. Everyone asks you money from the start of your business. You have a little business, you need to grow, you don’t ride-on larger budgets, still you want to sell expensive and unique. You are dreaming to get featured in Forbes but you do not have sums with 5 … Read more
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
As the world begins to drag itself out of the global economic crisis, investors are looking for opportunities to achieve a better return than they can expect from the banks or established mainstream stocks and bond markets. It seems likely base interest rates are going to remain low, at least over the medium term, and … Read more
Luxury Industry Bullish On Outlook For 2015, Wealth-X Survey Shows The luxury industry is cautiously optimistic for the coming quarter, according to the latest Wealth-X Luxury Sentiment Survey Report released by Wealth-X. The quarterly Wealth-X Luxury Sentiment Survey polls senior-level executives from various sectors in the luxury industry. The Luxury Industry Sentiment Index (LISI) declined … Read more
Since 2012, Western luxury houses have been going through a slumping phase in their most profitable market China. Gucci has closed stores in second-layer cities across China, Prada has experienced its gloomiest sales in a decade and Swiss watches are struck with the lowest increase in recent years.Moreover, Bain & Company has demonstrated in its newly … Read more