Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more

Bentley creates the ultimate luxury car for fly fishing enthusiasts

Bentayga’s go-anywhere ability takes you right to the riverbank. For a successful day on the river take the Bentayga Fly Fishing by Mulliner – the ultimate angling accessory. Four rods are stored in special tubes trimmed in Saddle leather with Linen cross-stitching and located on the underside of the parcel shelf. A pair of landing … Read more

How you can find luxury and quality in the right places

With the technology available to us in today’s world we are regularly seeing new and improved gadgets that are more advanced than the previous. Whether it is a smartphone, a watch or a MacBook, each item incorporates the latest technology and is beneficial to the user. However, to make a gadget really stand out, as … Read more

LVMH Luxury Lab at 2016 Viva Technology Paris. How startups and digital innovation can drive the luxury sector forward

#vivatech or the Davos of the digital. ABOVE  – 2LUXURY2.COM’s exclusive interviews from the show. BIG THANK YOU!  to our HauteLuxe correspondents in Paris – Philippe Mihailovich and Caroline Taylor Viva Technology 2016 x LVMH. For 3 days, Paris‬ became the ‪startup‬ capital of the world. How startups and digital innovation can drive the luxury sector forward … Read more

Luxury Lifestyle Awards 2016: Louzan Fashion – for the Lady who is forward looking with a deep connection to her traditions.

2luxury2 is pleased to welcome Louzan Fashion Team, a nominee for the Luxury Lifestyle Awards MEA 2016. Louzan is a luxury Ladies Abaya and Sheila brand for the contemporary Arabian lady. Louzan Fashion Team believes that the way how they respect the local traditions and mix them with conservative creativity bring them close to the … Read more

Luxury skincare RéVive and Laura Mercier enter Shiseido portfolio

Shiseido Americas announced agreement to acquire Gurwitch Products, a marketer of global prestige cosmetics and skincare brands. Annual net sales for Gurwitch totaled $175 million in the fiscal year ending 2015. Under the terms of the agreement, Shiseido Americas will acquire 100% of the membership interests in Gurwitch, including Gurwitch’s portfolio of leading prestige brands: … Read more