Luxury skincare RéVive and Laura Mercier enter Shiseido portfolio

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Shiseido Americas announced agreement to acquire Gurwitch Products, a marketer of global prestige cosmetics and skincare brands. Annual net sales for Gurwitch totaled $175 million in the fiscal year ending 2015.

Under the terms of the agreement, Shiseido Americas will acquire 100% of the membership interests in Gurwitch, including Gurwitch’s portfolio of leading prestige brands: Laura Mercier, a global brand of prestige color cosmetics, skincare, and body & bath products, and luxury skincare brand RéVive.

According to Shiseido, “Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige makeup and skincare brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market.”

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“Laura Mercier’s classic French elegance and artistry perfectly complements the unique styles and offerings of NARS, bareMinerals, Shiseido and Clé de Peau Beauté to create a formidable portfolio of prestige makeup. And RéVive, with its proven restorative formulas and use of Nobel prize-winning technologies, is a terrific fit with Shiseido’s skincare heritage,” explained Marc Rey, President and Chief Executive Officer of Shiseido Americas.

“Shiseido is well positioned to generate significant value from this attractive acquisition opportunity, and we are energized to use our regional and global resources to take these brands to the next level and further strengthen our overall position in the marketplace,” added Marc Rey.

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“Shiseido is the perfect home for Gurwitch and these beloved brands at this stage in their trajectory. As part of the Shiseido portfolio, Laura Mercier and RéVive will be able to build upon their impressive growth and successes while introducing their products and techniques to more customers around the world,” said Candace Matthews, who oversees the Gurwitch Products business and is President of the Americas Region for Amway, an Alticor portfolio company. “Shiseido has the tools and expertise to help these brands continue to thrive, and shares Gurwitch’s unwavering dedication to empowering customers and celebrating individual beauty. I am excited to see what’s in store for these brands and their customers as part of the Shiseido organization.”

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