BMW’ Paris flagship store to try to emulate the Apple retail experience The BMW Group celebrated the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris in the Avenue George V tonight. The store, set to be the first of an Apple-like network of ‘experience stores’, … Read more
Exquisite treats served in the sky The internationally renowned and award-winning French pâtissier Pierre Hermé was enlisted by All Nippon Airways (ANA), the ninth largest airline in the world by revenues and the largest in Japan by passenger numbers, to cater its in-flight dessert menu from June 2012. Pierre Hermé Paris, the creator of Haute … Read more
Brussels Airport was announced as the overall winner of the third heat of this year’s Routes Airport Marketing Awards The Routes Airport Marketing Awards were split into 3 sub-regional categories; Northern Europe, Mediterranean & Southern Europe and Central & Eastern Europe, with a new category being introduced this year for airports of under 4million passengers. Istanbul Sabiha … Read more
Barneys digital experience Luxury specialty retailer Barneys New York introduced a new “Favorites” tool on its redesigned website. The “Favorites” allows users to browse, follow, and be inspired by “Lists” that have been created by Fashion Influencers and featured on the Barneys.com homepage. As part of the site’s launch, several fashion influencers have created … Read more
Bell Helicopter unveiled 525 Relentless Bell Helicopter, the the pioneer of the revolutionary tiltrotor aircraft, unveiled the world’s first “super- medium” helicopter, the Bell 525 Relentless, at the 2012 Heli-Expo in Dallas, Texas. The Bell 525 Relentless defines the new “super medium” product class – positioned at the upper end of the medium class. … Read more
Selfridges Named Best Department Store in the World At the Global Department Store Summit in Paris (GDSS), The Intercontinental Group of Department Stores (IGDS) announced that Selfridges has once again been recognised as the Best Department Store in the World for a second time, and will retain the honour until 2014. Selfridges took the … Read more