Being “close” to users does not help but rather harms luxury fashion brands

How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more

Andrée Putman-signed Hine bottles released for €10,000

Baccarat’s €10,000 crystal decanter for Hine cognac house. In 2005, the late French designer Andree Putman paid a discreet visit to Jarnac, in the Charente department in southwestern France. She accepted to imagine a decanter to celebrate the 250th anniversary of Hine Cognac maker to the Queen. The decanter, described as a vessel of elegance … Read more

The leading cashmere specialist in the world bought by LVMH

Loro Piana, the leading luxury and high-end cashmere specialist in the world, sold a majority stake of their family business to the LVMH luxury Group (LVMH Moët Hennessy Louis Vuitton). Sergio and Pier Luigi Loro Piana family remain 20% shareholders and keep their functions at the leadership of the company. The Loro Piana family began … Read more

Bespoke luxury timepieces for the 5th edition of Only Watch

  September 2011, the 4th edition of the Only Watch charity watch auction raised above € 4 million for research into Duchenne Muscular Dystrophy, a degenerative neuromuscular disease affecting 1 in 3,500 boys, therefore 250,000 children, adolescents, and young adults around the world. Although the research money enables scientists to make progress in promising avenues … Read more

Using digital to drive in-store luxury purchases: Multichannel Retail study

In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein, … Read more

Elizabeth Taylor celebrated at Carine Roitfeld’s “Cinema Against AIDS” in Cannes

The Ultimate Gold Collection Fashion Show Live from Cannes Top international models, fresh new faces and a parade of celebrities will be on the catwalk at Carine Roitfeld’s Ultimate Gold Collection Fashion Show at the 20th edition of amfAR’s world-renowned Cinema Against AIDS live auction, held on May 23, 2013, during the Cannes International Film … Read more