110 years for Santos de Cartier

The Santos de Cartier marks 110th anniversary. How does a pilot tell the time without taking his hands off the controls? With the Santos wristwatch, created in 1904!   The meeting between Alberto Santos-Dumont, an airborne adventurer with a boundless imagination and Louis Cartier, a designer who brought time into the public eye brought to … Read more

Chow Tai Fook, Cartier, and Swarovski among winners in the Chinese luxury e-commerce

Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more

Cartier’s surrealistic Crash re-issued

Cartier Crash Limited Edition 2013: Cartier’s surrealistic Crash re-issued in four new limited edition versions Inspired by a real car accident, this surrealistic watch dial by Cartier seems to be reminiscent of Salvador Dali‘s The Persistence of Memory surrealist painting from 1937. Cartier Crash dial was first created when the Vice President of Cartier had a … Read more

Watches & Jewelry brands are ramping up e-commerce and rapidly adopting social media

Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more

Watches of Switzerland – the official time partner of Glorious Goodwood race meeting

Watches of Switzerland has become the official time partner of Glorious Goodwood race, the highlight of the summer sporting and social calendar. Five days of racing culminate on Saturday 4 August with the traditional cavalry charge, now known as the Blue Square Stewards Cup, a 28-horse sprint won last year by Hoof It, ridden by … Read more

Alain Delon’s Royal Oak and Cartier Tank sold well above expectations

Alain Delon sale of 100 watches the French actor had collected over 50 years, attracted collectors, fans, and buyers from China, that took part by phone at Cornette de Saint-Cyr auction. The watch collection included top brands such as Rolex, Cartier, Blancpain, Audemars-Piguet, Vacheron Constantin and Breitling. Auction house Cornette de Saint-Cyr told AFP that … Read more