BMW Creates A Community Hub For New Target Groups In The Luxury Segment

BMW Creates New, Creative Luxury Brand Experience in Tokyo. BMW, the German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria.creates new, luxury brand experience in the Harajuku district of the Japanese metropolis. Creative collaborations with artists and fashion labels in a vibrant setting. Story begins with a special exhibition directed by Highsnobiety … Read more

BMW Motorcycle Division Has Once Again Announced Major Bike Customising Competition

GERMANY ON THE SEARCH FOR THE BEST CUSTOM BIKE. Second edition of the BMW Motorrad Customising Contest. Just like last year, BMW Motorrad Germany has once again initiated a major customising competition. While the extremely successful 2021 contest focused on spectacular conversions of the iconic R18 cruiser, this year’s customising contest will also focus on … Read more

BMW unveiled seven equally spectacular and individual motorcycles using the Big Boxer

Exclusive R 18 customising projects from BMW Motorrad Poland. Like in Canada, Italy and Japan, impressive customising projects based on the BMW R 18 have now also been created in Poland. BMW Motorrad Poland has unveiled seven equally spectacular and individual creations using the “Big Boxer”. BMW ZK Motors – BMW R 18 Black Jack. … Read more

New BMW 7 Series has been designed to meet the needs of a modern target group

According to BMW group, the new all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with a commitment to sustainability. The front-end design for BMW vehicles in the luxury segment is dominated by features … Read more

BMW announces impressive LEGO Technic BMW M 1000 RR and top rating of five stars in the Euro NCAP

    BMW presents the LEGO Technic BMW M 1000 RR and the highest possible five-star rating in Euro NCAP safety assessment The 45.5 cm long LEGO Technic BMW M 1000 RR is a model motorcycle in a class of its own. BMW Motorrad and the LEGO Group reveal the LEGO Technic BMW M 1000 … Read more

Bike designer Roland Sands stripped down the BMW R 18 to create a straight line dragster

  The renowned custom bike designer Roland Sands stripped down the BMW R 18 to create a straight line dragster featuring the iconic and massive boxer powerplant. The result: the R 18 Dragster. The new BMW R 18 by Roland Sands Design is a cruiser rooted in history. Roland Sands’ personal story served as a … Read more