The independent Swedish micro-distillery Purity Vodka is the most awarded ultra-premium vodka you’ve never heard of. For the second year in a row, the world’s most awarded ultra-premium vodka bests others in its spirit category at the 2012 Spirit Masters Competition. Purity Vodka swept the overall vodka category, taking the top title of Grand Vodka … Read more
Swiss watch brand IWC Schaffhausen launches Beijing flagship Swiss watch brand IWC Schaffhausen launched its Flagship Boutique in Beijing, China. The unveiling ceremony in the Parkview Green Mall was followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing. “Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage … Read more
New Pomegranate and Acai Berry Flavored Vodka Launches in November The demand for super-premium spirits and flavored vodkas continues to explode, according to Nielsen Vodka Landscape, 2011. The flavored vodka segment is up 17.5 percent in 2012 and pomegranate-flavored vodkas are growing 254 percent versus last year. Manufacturers focus their attention on different exotic fruits … Read more
Luxury watch manufacturer Baume & Mercier announces the launch of its E-Boutique on their US website, an online and over-the-phone personal shopping service. Baume & Mercier‘s shopping experience begins online and is followed by a personal phone call to ensure the customer finds exactly what they’re looking for, whether shopping for themselves or for a … Read more
Mulberry was named Walpole’s 2012 Best British Luxury Brand Walpole not-for-profit organization, also known as the “Voice of British luxury” crowned Mulberry, Burberry and Orlebar Brown as the best British luxury brands of the year. At a ceremony held at London’s Banqueting House, Mulberry luxury group was named Walpole’s 2012 Best British Luxury Brand, while … Read more
Actor Adam Rodriguez (CSI: Miami, Magic Mike) has signed a partnership with Chivas Regal, the Scotch whisky and premium gin business of Pernod Ricard, for an online and events campaign celebrating “the brand’s core values of brotherhood, honor and success”. Rodriguez will appear in the second edition of Chivas Regal’s 1801 Club, a pop-up club … Read more