Dior amphoras are back. Dior revisits original perfume bottles

Dior fragrances offered in their legendary amphora shape. From 1949, Christian Dior paired his perfumes with the nobility of crystal and the craftsmanship of the Baccarat workshops. The famous glassworks in Lorraine created the label’s legendary amphora. This year, legendary Dior Parfums‘ amphora bottle has returned with a bespoke service. Its sensual, rounded shape symbolizes the … Read more

Beyond Fragrance: Why Are Luxury Perfume Brands Venturing into the Beetroot Sector?

What Drives Luxury Perfume Brands to Invest in the Beetroot Industry? Pour une Agriculture du Vivant: How Parfums Christian Dior, Givenchy Parfums and Kenzo Parfums support French farmers. Parfums Christian Dior, Givenchy Parfums, and Kenzo Parfums, esteemed houses within the LVMH group, are spearheading a transformative movement in the world of perfumery by joining forces … Read more

What is Alter-Care, Stella McCartney’s alternative to luxury skincare

‘Conscious luxury’ skincare line is natural, effective, and responsible: Stella McCartney offers an alternative to luxury skincare, an Alter-Care. Skincare with a clear conscience by Stella McCartney Following a successful partnership with LVMH which began in 2019, British fashion designer Stella McCartney has collaborated with the LVMH Beauty division to develop her new skincare line, … Read more

A Live Stream Shopping startup wins 2021 LVMH Innovation Award. See all 2021 winners by category

  LVMH announces 2021 LVMH Innovation Award winners at 2021 Viva Technology. For the first time in the history of the competition, six startups received awards, instead of three in previous years. In an era of unprecedented digital acceleration, each of these startups embodies excellence in its particular area of expertise, with products or services … Read more

Google Cloud to provide LVMH’s luxury brands new AI technologies

LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation. LVMH, the biggest luxury group in the world,  and Google Cloud announced a strategic partnership to develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalized customer experiences that foster … Read more

2021 Fragrance Foundation Awards toasting creativity in all aspects of the fragrance industry

  2021 Fragrance Foundation Awards celebrated this year’s winners and nominees in 22 categories. This year’s US Fragrance Foundation Awards took place online, in lieu of the traditional in-person event. The awards are based on votes by The Fragrance Foundation members and industry experts. The 2021 Fragrance Foundation Awards event kicked off with a very … Read more