Porsche is realising a pilot project with non-copyable digital objects

The sports car manufacturer’s first NFT activity is supported by the subsidiary Porsche Digital and the recently spun-off technology start-up Fanzone as an NFT platform for digital trading cards. NFTs are based on blockchain technology and relate to a specific asset. This means that an NFT represents the digital ownership of a unique item. The … Read more

From Digital Treasure Trunks to Japanese Art Island: 17 Luxury Stories of The Moment

Luxury digest news of the moment: a digital round up of key luxury news of the week. Inside Chanel’s ‘Ultimate Luxury’ Push: Jewellery, But Make It Tweed High jewellery is shaping up to be a key battleground for big luxury. At Chanel, the ‘booming’ category is also an opportunity to elevate the brand further, watches … Read more

Legendary watch industry expert Jean-Claude Biver announcing the first historic NFT auction of a luxury watch

  Where auctions are already soaring for works of art and intangibles, never before has a luxury watch been the subject of an NFT (Non Fungible Token) sale. This watch will be the first luxury watch to have a digital life with certified ownership and authenticity. This digital twin will be the “authentic” double of … Read more

Why It Is Time To Join The NFT Train

If you have been paying attention to the world of cryptocurrency, then you have probably heard about NFTs. These digital assets are taking the world by storm for a good reason. We will discuss NFTs and why you should consider investing in them. 1. What are NFTs? Non-fungible tokens, or NFTs, are unique digital assets … Read more

Superyacht designer is designing NFTs as a tool to experience yachting in the metaverse

Cloud Yachts teams up with Marco Casali to drop Freedom Collection Yacht NFTs. World-renowned superyacht designer Marco Casali released exclusive digital artwork through Cloud Yachts. The limited-edition yacht designs, called the Freedom Collection, was sold as NFTs for .05 Ethereum each, beginning at 12 p.m. EST on Friday, April 8, 2022. Marco Casali Freedom Collection … Read more