This Ruinart artwork uses the power of the sun to show our dependence on the forces of nature

  Environmentally-aware: Ruinart champagne house and Argentinian artist C. Tomàs Saraceno has created an artwork with Aerocene, an activist project Saraceno initiated a few years ago. The performance consists in using the power of solar energy to make a symbolic and super fragile structure rise and float in the sky. Through a performance for #RuinartCountdown, Tomás … Read more

Luxury Group and Virgil Abloh have agreed to another arrangement to join forces

  LVMH, the French Holding multinational corporation and conglomerate specializing in luxury goods, and American designer, entrepreneur, and DJ Virgil Abloh have agreed to jointly pursue new projects across luxury categories. LVMH luxury group will acquire a majority stake in Off-White, the trademark owner of Off-White. Following the acquisition, LVMH will own a 60% interest … Read more

RLCooling for Team USA: Ralph Lauren Debuts Wearable That Regulates Body Temperature

  Recognizing Tokyo’s summer heat, Ralph Lauren, the Official Outfitter of Team USA since 2008, sought to develop a solution for Team USA that fuses fashion and function—allowing them to look and feel their best on one of the world’s biggest stages. Ralph Lauren unveiled Team USA’s Opening Ceremony Parade Uniform and debuted RL COOLING, … Read more

With 560 New Boats On Display, Cannes Yachting Festival 2021 Debuts An Area for 100% Electric and Hybrid Boats

    With less than three months to go before its opening, the future edition of the Cannes Yachting Festival looks very promising. Not only will the famous Yachting Festival be the first major event to reopen since the Covid-19 pandemic, it will also be rich in exceptional content to discover from 7 to 12 … Read more

Inside the Biggest Yacht Ever Sold

The story of the largest yacht ever sold is a complicated one, involving a Russian billionaire, a Saudi Royal, and many hundreds of millions changing hands between the two. The 134-metre Serene was the first superyacht ever built by the renowned Italian shipyard Fincantieri. Prior to the yacht’s construction, it was a shipyard known more … Read more

Greatness is earned, not inherited: All-Star Team United in New Greatness Under Pressure

  Moët & Chandon champagne house taps Carmelo Anthony, Sue Bird, Jason of Beverly Hills, and Don C. to celebrate the journey to greatness just in time for the 2021 NBA Playoffs. Each luminary partner was selected for their unique representation of Greatness Under Pressure. Created in partnership with Portland-based independent creative agency, KAMP GRIZZLY, … Read more