Belonging is the new currency of luxury brands

Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences

The playful monkey takes centre stage on the dial of the Piaget Altiplano Cloisonné Enamel watch

At the arrival of every new Chinese Year, Piaget dial becomes a magnificent stage set for a virtuoso performance of the most elaborate decorative arts. To celebrate the Chinese New Year, the playful and self-assured monkey, the ninth sign of the Chinese zodiac, takes centre stage on the dial of the Altiplano Cloisonné Enamel watch. … Read more

Spring/Summer 2016 collection: Adidas by Stella McCartney

Adidas by Stella McCartney debuted Spring/Summer 2016 collection at World of Stella McCartney event in Dubai. Introducing this season’s Spring/Summer 2016 collection against the effervescent backdrop of Dubai, adidas by Stella McCartney presented anintermixture of performance and style at the World of Stella Mccartney event held to celebrate the brand’s retail expansion in the Middle East. … Read more

Heesen’s 47m Project Ruya to be the epitome of luxurious comfort

Heesen announces that YN 17947 Project Ruya is entering the outfitting phase and is due for delivery in March 2017. Heesen’s Project Ruya, a 47m full-displacement yacht just under the 500GT threshold, will the epitome of luxurious comfort. But you must wait the completion of this monumental work. The zero-speed stabilisers will ensure maximum comfort at … Read more

Designed to last a lifetime: The new Bianca Mosca – couture accessories made from ethically sourced exotic leathers

Legends never die. As the Legend goes, when the Phoenix resurrects from the flames, she is even more beautiful than before.  Paris Fashion Museum and Victoria & Albert Museum are real treasure chests for many fashion phenomena and personalities that have shaped the luxury and fashion industries. Each object, each button or meter of precious … Read more

A one-of-a-kind Maserati Cipollini BOND road bike for the world’s finest road cycling exhibition

A one-off Maserati-branded Bond was auctioned for Action Medical Research. A new design partnership pairs two iconic Italian brands with speed and style at their heart. To celebrate its collaboration with the inaugural Rouleur Classic event, luxury car maker Maserati has teamed up with Italian high-performance bike brand, Cipollini to create a one-of-a-kind Maserati Cipollini BOND road … Read more