1,200 hp Lucid Air Sapphire is not only the most powerful electric sedan, it is the most powerful sedan in the world

Introducing the Sapphire brand from Lucid, with the Lucid Air Sapphire, the world’s first luxury electric super-sports sedan. Lucid Group, setting new standards with the longest-range, fastest-charging electric car on the market with the award-winning Lucid Air, introduced Sapphire, Lucid’s new ultra-high-performance brand, led by the new Lucid Air Sapphire – the world’s first fully … Read more

The out of this world MB& F Horological Machine N°9 comes with a Sapphire Vision superpower

    Unlike anything else on the watch market: MB& F Horological Machine N°9 with a clear sapphire crystal case. Two years after the initial MB& F HM9 Flow ‘Air’ and ‘Road’ editions conquered the universe, MB& F Horological Machine N°9 Sapphire Vision (HM9-SV) watch takes us to the depths of the ocean – the … Read more

DB28 Steel Wheels Sapphire Tourbillon is now for the first time equipped with a tourbillon

  On the occasion of the Geneva Watch Days 2020, De Bethune, the high-end Swiss watch brand, presented the iconic DB28 Steel Wheels now for the first time equipped with a tourbillon. The movement’s delta bridge and two barrel covers are made of sapphire crystal. 2020: Year of celebration of De Bethune DB28’s 10th anniversary. … Read more

Dior’s Grand Soir Botanic watches turn the spotlight on flowers that seem to be growing under the glass

Christian Dior’s gardens and flowers inspire new Dior Grand Soir Botanic Collection. Eight different designs. Each piece is unique.   The first-ever Jennifer Lawrence campaign for Dior under Maria Grazia Chiuri’s artistic direction finally breaks! Shot in Dior Fall 2017 by Brigitte Lacombe, the actress is casually natural with a touch of sophistication, carrying both … Read more

Sneak peek into the new Laverstoke Mill Bombay Sapphire Distillery

Bombay Sapphire Distillery wins international BREEAM Award for sustainability. The botanical glasshouses designed by Thomas Heatherwick and Heatherwick Studios taking centre stage at Laverstoke Mill Bombay Sapphire Distillery. Bombay Sapphire, the world’s number one premium gin by value, unveiled the unique glasshouses where the 10 botanicals – juniper, lemon peel, grains of paradise, coriander, cubeb berries, … Read more

World’s most exclusive sunglasses

    Worldwide most exclusive sunglasses are made by Linda Farrow from solid 18 carat gold. The brand teamed up with Bespoke Luxury Website keyofaurora.com, the worldwide first multi-label retailer for personalised luxury items, selling their sunglasses at EUR 25,000. Offering a bespoke service with handcrafted eyewear created by highly skilled craftsmen in Germany, the … Read more