Richemont Retail Academy. No more poor customer service in China?

The French luxury group Richemont (Jaeger-LeCoultre, Van Cleef & Arpels, Montblanc, Vacheron Constantin and Shanghai Tang) opened a “retail academy” in Shanghai (China) aimed to fight against poor customer service, one of the biggest issues facing the luxury industry within China.

Accepted applicants to the Richemont program will take part in nine weeks of training, learning a curriculum of professional skills and sales techniques taught by luxury industry experts and guest lecturers, according to ellechina quoted by jingdaily. Richemont’s Shanghai academy includes a library and computer room.

Richemont will offer five nine-week courses per year, with each course having a cap of 50 students hand-picked by Richemont through a nationwide recruitment. Students will be involved in market research tasks and online courses, and be subject to practical assessments.