Officine Panerai to bring to life the brand’s seafaring history at 2018 Design Miami/


Officine Panerai presents The Newest Luminor 1950 at the 2018 Design Miami/ (Dec 5–9, 2018).

Officine Panerai’s watches are a natural blend of Italian design, expert Swiss technology, and passion for the sea. Founded in Florence in 1860 as a workshop, shop, and school of watch-making, for many decades Officine Panerai supplied the Italian Navy, particularly its specialist diving corps, with precision instruments. Today Officine Panerai designs watches in Italy and crafts its movements and watches at its Neuchâtel manufacture in Switzerland.

A Panerai contemporary hero, Guillaume Néry, freediving World Champion, and Panerai Submersible,

A Panerai contemporary hero, Guillaume Néry, freediving World Champion, and Panerai Submersible, the One & Only mechanical Instruments to strike world records. photos:

A longtime partner of Design Miami/, luxury watchmaking brand Officine Panerai returns to the fair with an exhibition modeled after their flagship boutique created in collaboration with famed architect Patricia Urquiola. The space brings to life the brand’s seafaring history. Distinctively and creatively modeled after the inside of a yacht, the booth boasts custom details and displays fashioned in wood, brass, and marble designed to evoke the brand’s Italian heritage and passion for life at sea.

One of the most distinctive elements of the Panerai real boutique situated in the heart of the Miami Design District is the custom chandelier: a suspended series of disks, rings and lamps. The second floor has been deliberately designed as a private area for exclusive collectors and an exhibition space to host works by contemporary artists and designers as well.

Panerai also debuts a new limited-edition watch exclusively available for sale at Design Miami/. Also on display are the newest releases of the iconic Luminor 1950, Luminor, and Radiomir collections—each with distinctive but immediately recognizable designs—and the full range of pieces in their newest collection, Luminor Due. Crafted with a new design aesthetic, this sleek collection for 2019 boasts a case that is 40 percent thinner than the traditional Luminor case and comes in a new range of options, sizes, and colors.

PUrquiola for Panerai-facade


PUrquiola for Panerai


PUrquiola for Panerai-


Officine Panerai’s design collaborations: 2018 Milan Design Week

At the 57th edition of the Milan Design Week, Officine Panerai exhibited for the first time in Italy, Candela, the work created by three multi-disciplined British talents working together: the designer Felix de Pass, the graphic designer Michael Montgomery and the ceramicist Ian McIntyre.

candela installation

candela installation; photo:

Previously presented at the world-famous Victoria & Albert Museum on the occasion of the London Design Festival, Candela was exhibited at La Triennale di Milano within ‘Light in the Darkness’, the installation which offers a new view of the concept of time and light, summarising all the values intrinsic to Panerai: design as both a vocation and as an element of research and innovation, time and its continuous flow, and the luminescence which has been a feature Panerai watches since the beginning, responding to the demands of the commandos of the Royal Italian Navy.

It is an immersion into the darkest depths which articulates the imaginary journey towards the shimmering of Candela, the name is that of scientific unit measuring luminous intensity.

The installation consisted of a slowly rotating circular framework suspended above the gallery floor. With the passage of time, the disc passed through a concentrated discharge of light which causes it to emit a glow which fades little by little, until it disappears altogether. All this was possible through the marriage of analogue and digital technologies using materials with light-creating properties.


Luminor DUE

Panerai Luminor DUE watch; photo: