Three decades of G-SHOCK innovation
Casio G-SHOCK celebrated 30th Anniversary at the annual Shock The World event where it unveiled the latest G-SHOCK watches, as well as introduced the next phase of G-SHOCK’s evolution.
The first timepiece introduced was a completely revamped G-SHOCK classic: the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK’s latest performance technologies; backed by spokesperson Brook Lopez. Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for first response professionals to truly master all natural elements. Baby-G stepped up its style with the chicest designs to date. Introduced by supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces come in nine colorways and boast a layered 3D metallic face. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.
The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced: the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer — the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles.