Her name is “La Petite Robe Noire” and it is the latest perfume creation of Guerlain house invented by Thierry Wasser‘s nose and narrated by designers Kuntzel + Deygas.
The story of this perfume was born in a rose ten years ago. The flacon’s crystalline transparency unveils the silhouette of a little black dress drawn by Serge Mansau. At first blink the bouquet of this fragrance is revealed by rose (fetish ingredient for Thierry Wasser ), patchouli, almond, red fruits, bergamot, licorice, black tea, tonka, iris and vanilla.
Launched for the first time in 2009, this new 2012 version of the perfume had an innovative launch campaign accompanied by an animated video, social media pages, street marketing campaigns, sampling, and media buying.
Kuntzel + Deygas, the designers that have brought the little Guerlain black dress to life moved to 68 Avenue des Champs Élysées in Paris for an exhibition.
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