H&M to launch its first luxury brand

Luxury H&M

We have seen H&M’s Exclusive Glamour Conscious Collection and Michelle Williams wearing one of the monochrome gowns to the 2012 BAFTAs in February. The red carpet range will land in stores on April 12. Although nothing has been confirmed yet, rumours emerged that H&M is launching its first luxury brand. The succes of partnerships with luxury fashion houses like Lanvin, Versace or Marni gave birth to the idea of a new mega-project.

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“We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment,” H&M spokeswoman Charlotta Nemlin told WWD.