Hermes sporting life

Hermes Le gout du sport: Hermès 2013 Spring-Summer Campaign

In the heart of the Italian Lake Como, a popular retreat for aristocrats and wealthy people since Roman times, Hermes luxury fashion house installed a platform for fashion sporting demonstrations. The spring summer advertising campaign shot by Nathaniel Goldberg is celebrating the sporting life with the help of Norwegian model Iselin Steiro.

Lago di Como is the third largest lake in Italy, after Lake Garda and Lake Maggiore. Many celebrities have or had homes on the shores of Lake Como, such as Matthew Bellamy, Madonna, George Clooney, Gianni Versace, Ronaldinho, Sylvester Stallone, Richard Branson, and Ben Spies. Lake Como is widely regarded as one of the most beautiful lakes in Italy.