Can you draw with the wind? Chloé perfecting The art of the flou

Do you know what “flou” is? The Flou by Chloé Spring-Summer 2015.
#chloeGIRLS dream of lightness this season.
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That dress as free as the wind, dancing around her body as she glided down the runway…

Have you ever seen a dress twirling? Have you ever looked at silk dancing on a girl’s body? Since the fities, the Maison Chloé has perfected the art of the flou. With refined details and flawless draping, each “flou” silhouette reflects an exceptional savoir faire.

The magic of the Flou dresses is that they flow so divinely. They hang so beautifully and naturally, as if the wind were sketching the silhouette…

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Synonymous with feminity and movement, “Le Flou” also references a graceful and free-spirited state of mind.

Through her collections and with the savoir-faire of the Chloé atelier, Clare Waight Keller injects Chloé Maison‘s heritage with fresh modernity and lightness. Effortless fluid dresses and diaphanous blouses, light and gauzy volumes; the Spring-Summer 2015 collection celebrates Chloe’s Signature Flou. Step inside Chloé’s archives to discover our iconic flou dresses as they moved gracefully through the seasons.

The opening look of the Chloé Spring-Summer 2012 runway The Chloé Spring-Summer 1998 collection The Chloé Spring-Summer 1982 collection The Chloé Spring-Summer 1973 collection The Chloé Spring-Summer 1961 collection The Chloé Spring-Summer 1958 collection The Chloé Fall-Winter 2009 collection The art of the flou – #chloeGIRLS dream of lightness this season That dress as free as the wind, dancing around her body as she glided down the runway… Chlor Spring - Summer 2015-soft and billowing flou dresses, as seen on the Spring-Summer 2015 runway Chlor Spring - Summer 2015-003 Chlor Spring - Summer 2015-002 Chlor Spring - Summer 2015-001 Chlor Spring - Summer 2015 Chlor Spring - Summer 2015-