Firenze4Ever 12th Edition: TechDreamers. Technology through the language of fashion, art, design and music

TechDreamers inspired by Swarovski: An installation, a limited edition, an exhibition dedicated to the visionaries.


The Fashion Weeks officially open with Firenze4Ever 2016 (9-11 January, 2016) in Firenze, the capital city of the Italian region of Tuscany and of the province of Florence. The 12th edition is dedicated to TechDreamers, visionaries who give form to dreams. Three days of creative collaboration bring together brands, bloggers, media, and fashion influencers to promote the exchange of ideas.

During the “Style Lab”, fashion influencers create and photograph a preview of next season’s trends. Bloggers and media realize photo shoots amidst Florence’s most iconic locations, using the new collections of the most prestigious designers.

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This year’s edition will see fashion designers and digital artists interpreting 120 years of the iconic Swarovski crystals with three complementary initiatives:

– From 9 January 2016 in LUISAVIAROMA space, quartz mirrors decorated with thousands of crystals will create an installation that fuses solid architecture with optical illusion, while video art installations lead to the discovery of a high tech universe.  30 key designers created a special fashion piece that incorporates crystals.

– From 10-24 January, the “Crystal Couture Exhibition” showcases unique pieces that interpret Swarovski crystals in the most refined techniques of high fashion tailoring.

– Until 28 February, the limited edition pieces created by 30 new talents for “TechDreamers inspired by Swarovski” will be on sale online
exclusively at LUISAVIAROMA.COM.

Florence is famous for its history: a centre of medieval European trade and finance and one of the wealthiest cities of the time, it is considered the birthplace of the Renaissance, and has been called “the Athens of the Middle Ages”

By the year 1300, Florence had become a center of textile production in Europe. Many of the rich families in Renaissance Florence were major purchasers of locally produced fine clothing, and the specialists of fashion in the economy and culture of Florence during that period is often underestimated. Florence is regarded by some as the birthplace and earliest center of the modern (post World War Two) fashion industry in Italy. The Florentine “soirées” of the early 1950s organized by Giovanni Battista Giorgini were events where several now-famous Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gucci, Roberto Cavalli, and Emilio Pucci are also headquartered in Florence.

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