Estee Lauder names a honoree of the 2021 TIME100 Next list as its new Global Brand Ambassador


High-performance skincare and makeup company Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador.

Ana de Armas is a Golden Globe Award-nominated actress, who made a name for herself for more than a decade in Spain and the United States, has become one of the industry’s most sought-after actresses.

Ana de Armas will feature in beauty campaigns across digital, TV, in-store and print. Armas’ first campaign for the high-end beauty brand will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.

Estée Lauder Signs Actress Ana de Armas as New Global Brand Ambassador.

“We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”

“I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”

Born in Cuba, de Armas made her feature film debut in Una Rosa De Francia for the Cuban Institute of Cinematography. Following years of success as an actress in Spain, Ana made the transition to Hollywood and has starred in films such as Blade Runner 2049 and War Dogs working with some of the industry’s most critically acclaimed actors and directors, including Denis Villeneuve, Ryan Gosling, Harrison Ford and Robert De Niro. De Armas’ breakout role of Marta in the beloved modern-day murder mystery Knives Out earned her a Golden Globe Award nomination, solidifying her as one of Hollywood’s brightest stars.

This year, Ana will reunite with her Knives Out co-star Daniel Craig in Cary Joji Fukunaga’s No Time To Die, the 25th installment of the James Bond franchise. She will also star Adrian Lyne’s thriller Deep Water, and in Andrew Dominik’s highly anticipated Blonde, based on the novel by Joyce Carol Oates, portraying actress, model, singer and icon Marilyn Monroe. She is currently in production for Netflix’s The Gray Man, helmed by the Russo Brothers.