On the occasion of the “Jardin, Jardin” horticultural event (June 6 – 9), luxury French house Chanel installs its fields of flowers in Tuileries, the well-known place where Parisians celebrate, meet, stroll and relax. The Tuileries Garden is a public garden located between the Louvre and the Place de la Concorde in the 1st arrondissement of Paris, France.
Chanel will unveil a field made from the brand’s camellias plantations at the foot of the Pyrenees. According to vogue.fr, the symbol so dear to Coco Chanel is at the heart of Maison’s extensive scientific researches for, in particular, its exceptional moisturizing virtues. For Chanel, CAMÉLIA is not a flower. It is the proclamation of singular, natural allure that comes in many forms. The symbol of an independent and rebellious attitude.
Last year, Chanel came to Jardin, Jardin with a splendid ephemeral garden called “Dans Les Champs de CHANEL”. The garden was designed using 5 fragrance flowers from Grasse, flowers that are integral part of the iconic perfumes of Chanel: Jasmine of Grasse, Rose of May, Iris, tuberose, and geranium.
The 16th edition of “Jardins, Jardin” is focused on urban gardens: places of conviviality and well-being, ecological and sustainable. Faced with the urgency of climate change and urban densification, the development of green spaces are priorities for major cities.
Located in the heart of Paris, in the majestic settings of the Tuileries Garden, in partnership with Louvre Museum, Gardens, Garden has become the unmissable event for professionals and amateurs of the urban gardening and outdoor design.
One of the major challenges of the 21st century is to bring more greenery to the city, making it happy and livable. The urban gardens can bring nature back to all urban crossroads to absorb some of the pollutants in the air; preserve the rainwater reserves. Shared gardens can be places of conviviality and learning, while educational gardens in schools can make our children rediscover the rhythms of the seasons … Opening new gardens in increasingly dense cities is essential for all of us.