Ambassadors Battle in 2011: Gwen Stefani, Natalie Portman, Blake Lively, Natalia Vodianova

Every season, the big brands fight to grab the most suitable faces and ambassadors for their future ad campaigns. Supermodels, actresses, singers, celebrities or adorable new-comer are smiling softly from the ad images. Their angelic faces will follow us discreetly for over several month of 2011. We’re going to look for the “G” from the … Read more

Gucci’s teddy bear on children’s clothes, shoes and accessories

Gucci opened its very first boutique dedicated to children on the famous Via Tornabuoni street in the centre of Florence where you can discover the complete Gucci Junior line for kids aged 0 to 8: clothes, shoes and a selection of accessories including jewellery and sunglasses. . The 70 sqm boutique is decorated in white, cream and gold tones … Read more

Frederic Jouvenot’s Helios is the winner of the 1st Geneva Time Exhibition Superwatch Award 2011

Frédéric Jouvenot Helios winner watch pays tribute to the cult of the sun in the ancient world The Geneva Time Exhibition Superwatch Award – GTE 2011 jury unanimously voted Frédéric Jouvenot’s Helios as the most accomplished independent watch in terms of design, avant-garde nature and technique. Ressence and Heritage Watch Manufactory were named runners-up. Research is one of … Read more

Bespoke bulletproof suit, a modern armor now available in Romania

For the first time in Romania Zenonni produces a bespoke bulletproof suit The world is a dangerous place for both political leaders, VIPs, as well as ordinary citizens. Surely you’ve seen the famous bullet-proof vests, heavy and unwieldy, preferred by police, soldiers and people at risk. But these clothes are a great impediment in terms … Read more

People with visions are the future in the watch industry – The Watches of Geneva Time Exhibition 2011

If you don’t take care of the young watchmakers, then who will? – Geneva Time Exhibition 2011 watches 60 exhibitors at 2011 Independent Watchmakers’ Fair in Geneva, 6 jury members, 1 winner – Frederic Jouvenot’s Helios watch In every January, Geneva invites us on a unique journey to the heart of the Art of Watchmaking.  … Read more

Diane Kruger – the ambassador for the new Jaeger-LeCoultre Reverso Lady Ultra Thin watch

SIHH 2011 was a perfect occasion for Jaeger-LeCoultre to present the hollywood actress Diane Kruger as the new face for Le Sentier-based watch brand. Diane Kruger and Jérôme Lambert , CEO of Jaeger-LeCoultre officially presented the new Reverso Ultra Thin Lady Thin watch. During her visit at SIHH 2011, Diane Kruger explained at the press conference that her mother had … Read more