Brazil backs lingerie-clad Gisele Bundchen ad

Brazil backs lingerie-clad Gisele Bundchen ad Brazil’s National Advertising Council denied a request Thursday to ban a television ad featuring lingerie-clad supermodel Gisele Bundchen after a government agency called it sexist. “The stereotypes in this ad campaign are common in society, easily identifiable and do not denigrate women,” the council’s members said. Brazil’s Ministry for … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

Rapper Kanye West and Maroon 5 to headline Victoria’s Secret November show

He might have disappointed with his debut collection during Paris fashion week, but when it comes to fiery stage performances, Kanye West is still the man for you — the US rapper will heat up the  fashion show on 29 November. West will be joined by US group Maroon 5, when the lingerie brand’s ‘Angels‘ … Read more

Yves Saint Laurent retrospective: 40 years of the work that changed the face of fashion

After Paris, the eagerly awaited retrospective of late French designer Yves Saint Laurent was opened at the Fundacion Mapfre (Madrid, Spain). The public will discover between October 6- January 8, 40 years of the work of the designer who changed the face of French and international fashion during the 20th century. The collection will display … Read more

Revolution in high fashion: clothes from milk

QMilch: the first man-made milk fiber produced entirely without chemicals An entire dress made from 6 liter of milk Anke Domaske (28), a young fashion designer from the Germany, invented a fabric called QMilch made from high concentrations of the milk protein casein — the first fiber produced by man, entirely without chemicals. Milk fabric … Read more

Saris – Hermes strategy to win new luxury buyers on Indian market

Hermes launches luxury limited edition Indian saris Indian women may wear Western dress to the office during the day but for weddings and other formal occasions they often prefer to wear  saris, reflecting the strong pull of tradition. Part of Hermes effort to connect to India’s culture and to the tradition of elegance of Indian … Read more