Emily Blunt – Yves Saint Laurent Opium unconventional image

Hollywood actress Emily Blunt has bagged her first big beauty campaign, starring in Yves Saint Laurent’s fall/winter campaign for the fashion house’s iconic Opium fragrance. According to a press release, Blunt will “unveil a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.” The star, who follows in the footsteps of … Read more

Where is Valentina? Have you seen her?

Valentina, the new fragrance by Valentino The wave of new autumnal perfumes launched include Valentina, the new  Valentino fragrance for young and restless women. Freja Beha Erichsen is the image of the this perfume inspired by Rome and Italian flavors. Valentina was launched in collaboration with Puig and perfumers Morillas & Olivier Cresp. In the … Read more

Dior La Collection Couturier Parfumeur – Patchouli Imperial

Potent and sensual patchouli is a core essence to the house of Dior since the beginning of the New Look revolution from 1947. Full of elegance, composition Patchouli Imperial, created by perfumer Francois Demachy, is a celebration of this legendary oriental ingredient, with sophisticated ingredients of this newly created composition. Patchouli is the central note—the … Read more

Burberry moving to online and TV advertising – 60% of marketing spend to digital

Burberry has switched the focus of its marketing away from glossy print advertising in favour of digital investment. The luxury fashion brand is promoting the launch of its fragrance Burberry Body through Facebook, instead of glossy fashion magazines for the first time, according to the Financial Times. The brand now spends 60% of its marketing … Read more

Best perfumes of the season 2011

Best perfumes of the season 2011 – 18 new fragrances A tonique autumn scent is in the air. The smell of winter will be seductive, full of flowers and oriental spices. Here is a list of 18 new best fragrances of the season:   1. Belle D’Opium Yves Saint Laurent An updated version of YSL’s … Read more

Dior, J’Adore Charlize Theron

Charlize Theron’s Dior promo unveiled Charlize Theron has unveiled her second advertising campaign for Christian Dior’s J’Adore Eau de Parfum.The South African actress is famed for her perfectly honed figure and beautiful model looks, and has been the face of Dior’s J’Adore since 2004. The video was directed by Jean-Jacques Annaud and shows Charlize sporting … Read more