Beauty

Spas Reviews and Beauty Guides. Luxury perfumes, make-up and accessories. Beauty News and Events.

Inaugural Digital IQ Index: Fragrance report. The digital footprint of most fragrance brands is weak and uninspired

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The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more

Shiseido to launch its masstige brand in the Japanese market

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Starting September 2012, Shiseido will launch Za (pronounced “zee-ei”) in the Japanese market. Za is a skincare and makeup brand currently offered in the Asian market for women in their 20s as one of the Global Mega-Brands strategically launched in markets around the globe. The Za lineup to be offered in Japan will comprise 54 … Read more

Blake Lively – the face of Gucci Première

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  Gucci announced that actress Blake Lively will be the face of Gucci Premiere, the House’s next female fragrance, for which Nicolas Winding Refn has directed a short film. Blake Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci’s fragrances. The print campaign for the new fragrance was shot by Mert … Read more

Hervé Van der Straeten, Delvaux and Dr Irena Eris co-opted as members of the Comité Colbert

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  The Comité Colbert, French Luxury association that promotes French art de vivre at international level, is pursuing its policy to open up to and support new players on the French luxury scene. The design firm headed by Hervé Van der Straeten has been co-opted by the General Assembly as a member of the Comité … Read more

And Dior created woman. Dior ADDICT Fragrance Director’s cut

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Dior moved from Château de Versailles to the summer residence in Saint-Tropez for 2012 version of Dior ADDICT Fragrance video inspired by Roger Vadim work. “Dior created woman” with the help of Daphne Groeneveld, “Best Dutch Model” known for appearing on the 2010 December/January cover of Vogue Paris alongside Tom Ford. The young woman played … Read more

Highly limited: L’Heure Bleue centenary editions

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100 years of L’Heure Bleue   2012 marks the 100th anniversary of Jacques Guerlain‘s legendary Belle Époque perfume L’Heure Bleue (1912), one of perfumery’s most beautiful creations. Guerlain pays homage to L’Heure Bleue with two deluxe editions, both highly limited. First, a midnight blue crystal quadrilobe bottle by Baccarat, adorned with an impressive necklace designed … Read more