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The new generation of truly wireless headphones is enabling you to hear the music and nothing else

 

 

Long-lasting battery life and quick charging function to revolutionise your commute. The next level of silence unveiled by Sony’s latest truly wireless headphones. According to theverge, “The new WF-1000XM3 earbuds, launching in August for $229.99, address many of my complaints about the original product. They fit better, look nicer, exhibit very little signal loss, and have improved battery life.”

Sony expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3
Sony expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3; @sony

Listen to your music the way that the artist intended.

Sony expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3. Sony’s industry-leading Noise Cancellation is improved further with the HD Noise Cancelling Processor QN1e chip and Dual Noise Sensor Technology which delivers exceptional Noise Cancelling performance, enabling you to hear the music and nothing else.

The WF-1000XM3 headphones feature Dual Noise Sensor technology that works with the new HD Noise Cancelling Processor QN1e to catch and cancel noise respectively, so that all attention is on your music. Thanks to Dual Noise Sensor Technology, one feed-forward microphone and one feed-back microphone on the surface of the headphones catch more of
the ambient sound around you. Having caught the ambient sound, the dedicated HD Noise Cancelling Processor QN1e gets to work. The processor cleverly creates an inverted sound wave to offset bothersome background noise. It not only cancels more noise across almost all frequencies but also uses less power. Anything ranging from annoying aircraft cabin noise, to hustle and bustle on the city streets, is dramatically cancelled by the buds – so it’s all about the music.

“I’ve been playing around with an early review sample and while it’s certainly not cheap, it’s the best-sounding set of truly wireless earbuds at this price, matching and perhaps even exceeding the performance of pricier competitors from Sennheiser, Beats, Master & Dynamic and Bang & Olufsen. Needless to say, it crushes the AirPods’ sound,” wrote cnet.com.

Sony expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3-
Sony expanded its 1000X family with the addition of new generation truly wireless headphones – the WF-1000XM3; @sony

The truly wireless design of the WF-1000XM3 buds allows you to move freely without the nuisance of getting tangled in wires. The WF-1000XM3 buds are small and light but manage to pack in a newly developed BLUETOOTH® chip. This allows for L/R simultaneous BLUETOOTH transmission which means that both left and right earbuds receive audio
content at the same time, rather than the conventional left-to-right relay BLUETOOTH transmission. Teamed with the new optimised antenna structure, this results in a highly stable connection, so nothing gets in between you and your music. Also, latency improvement means you can immerse yourself in the latest films on a paired device.

Optimised for the Google Assistant, you can control your headphones by voice, making the WF-1000XM3s the perfect commuter companion. The headphones are also compatible with the Sony | Headphones Connect app, where you’ll find customisation features for sound, noise cancellation, touch controls and more.

The WF-1000XM3 model will be priced at approximately €250 and will be available from mid-August.

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At last, the ultimate Chinese Luxury & Fashion Omnichannel facilitator has arrived in Paris!

 

by Philippe Mihailovich & Caroline Taylor

Great news for all luxury Maisons, fashion and beauty brands, big or small, you now have an easy way to access almost anyone and everyone in China directly!

Hylink Digital
Hylink Digital; @instagram.com/hylinkdigital/

China’s largest, independent digital full-service agency, Hylink Digital Solutions is a major sponsor of the forthcoming Salon de Luxe which it will use as a platform to introduce itself to the French luxury, fashion and beauty houses, bringing insider insights on the Chinese luxury clients of the future. The company has been the first independent digital advertising agency to go West and already counts names such as Chanel, Estée Lauder including Bobbi Brown, La Mer as clients but aims to gain many more, including the leading ad agencies themselves!

The Parisian face of Hylink Digital Solutions is the young multi-talented, trilingual multi-tasking Yuon Zou (see video interview). Before merging her start-up, VDC Digital Luxury with Hylink, Zou had held the positions of Head of Digital Asian Media at NewBase, Paris, Managing Director of Digital Jungle in Beijing, and had previously been head of Agency Records with clients such as Bentley Motors, Coach, Global Blue and StarAlliance. She holds an MBA from Cambridge and gained her initial experience at Accenture Consulting in the US and Deutsh Telecom in London – not to mention earlier Language and Economics degrees from Japan and the US respectfully.

Established in 1994, Hylink expanded from its headquarters in Beijing to all key cities in China, then Seoul, Los Angeles, San Francisco and eventually London thereby becoming the first independent Chinese agency to set up in Europe. This award-winning agency with its founding principle of smart thinking = endless possibilities and work “deeply rooted in technological evolution and innovation” became one of the first to seamlessly integrate “BAT” (Baidu, Alibaba and Tencent) data, thanks to special agreements with Alibaba and Baidu. Recent awards include “Best in Weibo, WeChat” at 11th Annual Shorty Awards 2019.

The company not only helps Western companies to enter China but also helps Chinese companies to enter the West as well as attract Chinese visitors to destinations in the West. One strategy was to help the San Francisco Tourism Agency tell its stories across various Chinese social media and travel platforms, including the Twitter-like Weibo, WeChat and Ctrip. San Francisco managed to grow its revenue from Chinese travelers “by multiples” (1). Another destination branding success has been Hylink London’s Experience England Campaign which won the “Sina Weibo 2018 Best Partnership” Award and the agency’s Harvey Nichols #520SayLove campaign has enjoyed a massive success as well. The video alone received “more than 7 million views within a week and exceeded the monthly conversion rate with the help of WeChat pay promotion” (3).

Hylink has increased its investment in big data and artificial intelligence solutions and has a research and development centre in Silicon Valley where scientists are using artificial intelligence analysis to tell clients who and where their customers are. They can run data analytics based on the hundreds of billions of search results it has in its database to find out the true target audience that advertisers should focus on.

The search results come from diverse user data, such as clicks, app usage, social media commentary and gaming information. These data are used to help clients to further understand their target audience, and then Hylink helps them to find the right channels to reach these users. “So what we do is amalgamate the data and try to help them build a SuperID.” (2)
The company was among the first to truly use Alibaba’s real-name user data to offer a wide range of marketing and advertising services from Digital Media to Digital & Interactive Creative, Big Data (Warehousing, Data Modeling & Data Application), Programmatic Media Solutions, Mobile Marketing Services, Search Engine Marketing, Content Marketing, EPR/Social, Digital film (creation /production /distribution), Integrated Advertising Solutions, and Research & Insights.

The company now serves clients from industries including financial services, tourism, cosmetics, education, and e-commerce. Founder and CEO, Tong Su has long been at the frontier of China’s internet and digital evolution and was awarded the Most Influential Person of the Digital Era by China Internet Advertising in 2012. Both Tong Su and Yuon Zou will be keynote speakers at the Salon de Luxe in Paris on 9 July 2019. Other key speakers include Thierry Lamouroux of Boucheron, Nadia Dhouib of Galeries Lafayette, Marc Dubrule of L’Oreal Luxe, Fabrice Lenain of 24 Sévres, Marie-Laure Dubuisson of Longchamps, Jonathan Siboni of Luxurynsight and Thomas Jamet of IPG MediaBrands.
Tickets can be purchased online.

 

1. http://global.chinadaily.com.cn/a/201803/05/WS5a9cf6a9a3106e7dcc13fa48.html
2. https://www.campaignlive.co.uk/article/china-paradox-drives-innovative-technology-approaches/1371751
3. http://www.hylink.co.uk/blog/2019/hylink-londons-harvey-nichols-520-say-love-campaign-claimed-as-one-of-the-most-noteworthy-campaigns-of-the-year

hylink HQ
hylink.co.uk; @instagram.com/hylinkdigital/

 

Salon de LUXE sustainability 2019
@salon-luxe.fr/

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