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You deserve to come home to a touch of luxury at the end of each day. And with an elegant upgrade to your interior design, you can fall in love with your abode all over again. There are plenty of professional interior designers out there, but you don’t need one – you know what you … Read more

Sip just like Lady Gucci herself: The Tanqueray Martini with a Twist stars in the new House of Gucci film

 

 

Perfectly Set at a Party You Wish You Were At, Director Ridley Scott Captures an Iconic ‘Meet Cute’ with a Classic Cocktail as the Star.

@House of Gucci film @MGM

In celebration of Ridley Scott’s House of Gucci film, Tanqueray London Dry Gin unveils a campaign starring its very own classic cocktail: The Tanqueray Martini with a Twist. MGM’s highly anticipated House of Gucci film directed by Ridley Scott, debuts in theaters nationally on November 24, 2021. Scott’s incredible narrative tells the story of the world-renowned fashion house, which is perfectly suited for dazzling cocktail moments, with the pinnacle being a perfect martini made with Tanqueray London Dry Gin.

In an enticing first-meeting scene between the film’s two main characters, viewers will be given an up-close look at Maurizio Gucci crafting the perfect Tanqueray Martini with a Twist, which the glamorous Patrizia Reggiani has ordered to her liking. Her martini is shaken using Tanqueray London Dry, served up in a vintage coupe martini glass and garnished with a simple, yet elegant lemon twist. The scene is a pivotal moment in the film as it introduces the two protagonists and their destined love affair to come, brought together with a simple Tanqueray Martini with a Twist.

Speaking about the upcoming House of Gucci integration, Christina Choi, SVP of Rum, Tequila and Gin at Diageo said, “The opportunity to highlight our Tanqueray Martini in the House of Gucci film was an indisputable choice. We believe that Tanqueray is a genuine icon, born with a sense of boldness and flare, and House of Gucci is the perfect embodiment of this. Enjoying a Tanqueray London Dry Martini with a Twist has always been at the heart of our brand persona, and we are truly thrilled that it’s featured in the film and hope people are inspired to mix up their own martinis at home.”

@Tanqueray Martini with a Twist

Tanqueray partnered with Ridley Scott Creative Group and director Jordan Scott to create a series of digital spots inspired by the martini integration in the film. Centered around a woman – portrayed by accomplished dancer, actress, and musician METTE Narrative – and her journey to find the perfect Tanqueray martini, the films depict scenes of love and revenge, both prominent themes in the film’s narrative.

“This was an incredibly special project to work on with Tanqueray in support of the House of Gucci film,” commented Luke Scott, CEO, Ridley Scott Creative Group. “The scene depicting the Tanqueray Martini with a Twist in House of Gucci is a key moment of the movie, and we were delighted to explore this to create content to complement the film release.”

In celebration of the film integration, Tanqueray is launching an exciting Tanqueray Martini with a Twist cocktail kit. The kit includes all the ingredients needed to mix-up the signature martini at home, along with chic barware and a custom House of Gucci co-branded cocktail tray. Fans of the film will be able to purchase the kit for delivery direct to their home in the month following the film premiere so they can sip just like Lady Gucci herself.

House of Gucci is inspired by the shocking true story of the family empire behind the Italian fashion house of Gucci. Spanning three decades of love, betrayal, decadence, revenge, and ultimately murder, we see what a name means, what it’s worth, and how far a family will go for control. Based on the book “The House of Gucci” by Sara Gay Forden, the film stars Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, Jack Huston, Salma Hayek and Al Pacino.

@Tanqueray Martini with a Twist
@Tanqueray Martini with a Twist

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Internationally-renowned women artists propose a contemporary interpretation of the mythic Miss Dior

 

Staying true to the couturier’s passion for art and women, which never ceased to inspire his creativity, the House of Dior has brought twelve women from theinternational art scene together for an exceptional carte blanche exhibition, inviting them to express their vision of the iconic Miss Dior bottle, its spirit and its emblematic design codes.

© ARR

Christian Dior celebrates iconic Miss Dior perfume at Château de la Colle Noire.

Christian Dior designed this peaceful haven nestled in the Provençal hills as a work of art in itself, graced by a thousand jasmine and may rose flowers, inspiring the legendary Miss Dior perfume. “Miss Dior was born,” the couturier once said, “of those evenings in Provence, alive with fireflies, where young jasmine plays a descant to the melody of the night and the land.”

An ode to love and beauty, Miss Dior embodies the aesthete designer’s vision as he conceived the New Look silhouette in the 1950s. He dreamed, he said, of“seeing all the gowns appear one by one from the bottle, dressing women in a trail of desire.” The ardent green chypre floral accord he created heightens the sensuality and essence of femininity. Before it became a signature scent, the delicate fragrance was first an homage to the couturier’s sister, Catherine Dior, a discreet woman who led an exceptional life.

photos @instagram.com/dior/

Parfums Christian Dior celebrates the passion the designer and founder of the French luxury Maison had for art and women in the new Miss Dior exhibition, which debuted on October 15 at the Château de la Colle Noire, near Grasse. Twelve famous women artists reveal theri interpretation of the legendary Miss Dior perfume.

The exhibition continues the intimate dialogue Christian Dior always had with art, culture and women, who he strived to make more beautiful and happier with his creations. The Château de la Colle Noire and its gardens – a serene rural retreat for the designer, far from the bustling frenzy of Paris – now welcome carte blanche pieces by twelve women artists. Visitors can admire the work of Ingrid Donat, Sabine Marcelis, Hua Wang, Mimosa Echard, Bianca Beck, Marcella Barceló, Pia Maria Raeder, Morgane Tschiember, Bethan Laura Wood, Anya Kielar, Daishi Luo and Haruka Kojin.

French artist Ingrid Donat created a frosted glass bottle encased by a bronze shell, like a delicate object protected by a shield. This piece speaks about a woman in all her strength and fragility. It is a tribute to Catherine Dior, the inspiration behind the Miss Dior fragrance and who, in her opinion, embodies strength, courage and delicateness.

German sculptor Pia Maria Raeder seeks to translate her admiration and abstract interpretation of nature in her work. She pays tribute to Christian Dior who was also very much inspired by nature. She celebrates the beauty you can find on the ocean floor with a sculpture representing the famous “New Look” silhouette.

Chinese artist Daishi Luo played with apparent contradictions with this piece – the softness of the pink-colored metal and the houndstooth pattern which looks like a mechanical pixel grid. She wanted to convey that Miss Dior is both soft and powerful.

For her sculpture, Spanish artist Marcella Barceló imagined that the Miss Dior fragrance had come to life and turned into incense and flowers, from which a young girl springs up, in reference to Alice In Wonderland.

Maison Christian Dior also continues to promote the empowerment of women by supporting the youth education initiative led by Charlize Theron. The videos #diorstandwithwomen and #diorchinup feature interviews with passionate and influential women and their accomplishments in the face of hard challenges.

Artist @Daishi Luo for Miss Dior 2021; photos @instagram.com/dior/
photos @instagram.com/dior/
Pia Maria Raeder for Miss Dior 2021; photos @instagram.com/dior/
Artist @marcella.barcelo for Miss Dior 2021; photos @instagram.com/dior/