Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands

Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can … Read more

UK’s most luxury home finally sells for £35 million

The ‘Elton John’ of luxury homes, a repossessed property, sold to foreign businessman An opulent Surrey mansion which has been on the market since 2005 has finally sold for less than half its original asking price.  Updown Court was once expected to fetch £75 million but has now sold after six years on the market … Read more

Young consumers are racing to purchase “New Luxury” Goods, finds PM Digital Study

E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more

Luxury divisions increased PPR sales with 7 pct

Luxury Group PPR sees 7 pct increase in sales, led by luxury divisions French retail and luxury company PPR posted a solid increase in revenue for the third quarter as its luxury divisions made up for shortfall in retail. The company behind Yves Saint Laurent and Gucci said Wednesday that a 25-percent jump in sales … Read more

“Essential Luxury philosophy” – Interview with luxury & European Commission expert & The Perfume Fondation Chairman Creezy Courtoy

What can say about “luxury” a true specialist and a luxury expert? What could say about perfumes a true perfumer? Well, Creezy Courtoy is the person you are looking for. Dedicated to luxury and perfume industry in particular, the author of the famous “Les Routes du Perfum” revealed some of the achievements of many years … Read more

German Luxury sector establishes its own special interest group – Meisterkreis

Meissen head Kurtzke voted first president of the MEISTERKREIS France has Comité Colbert, the British have Walpole, Italians have Fondazione Altagamma and the Spanish – Circulo Fortuny.  From 21 of October Germany has its own special interest luxury group called Meisterkreis. More than 40 German and international luxury brands formally established the ‘MEISTERKREIS – Deutsches … Read more