Marc by Marc Jacobs SS15 #castmemarc.
Known for its innovative use of social media, Marc Jacobs has invented a new way to find the faces of tomorrow.For the second time, Marc Jacobs invited its fans worldwide to post a selection of photos of themselves, accompanied by the hashtag #CASTMEMARC, in order take part in a global casting.
All the models of the social media casting campaign were found through an open submission process on Instagram and Twitter and feature faces around the globe. According to the label, more than 50,000 candidates put themselves forward on Instagram to star in the new SS 2015 campaign.
Eleven entrants “with inspiring looks and personalities” were then invited to New York to model the Marc by Marc Jacobs Spring/Summer 2015 collection, which references the extravagant aesthetic of 1990s’ club culture.