Burberry Announces Strategic Investment For Bringing Our Outerwear To Full Potential

Burberry announced that it has entered into an agreement to acquire a business from longstanding Italian supplier, Pattern SpA.


Burberry’s newly acquired operations will remain at the current site in Turin, Italy. This acquisition includes employees, equipment and inventory. The agreed price is EUR 21m subject to closing conditions and standard adjustments.

For almost two decades, Burberry has partnered with Pattern to produce luxury ready-to-wear including quilts and downs at the Italian company’s product development site in Turin, Italy. With this investment, Burberry will secure capacity, build technical outerwear capability and further embed sustainability into its value chain.

The acquisition will complement Burberry’s historic manufacturing centres in Yorkshire, UK, where it will continue to weave gabardine and make the British luxury brand’s iconic heritage trench coat, and invest in its operations. It follows the successful integration of Burberry’s leather goods hub in Florence, Italy.

Approximately 70 of Pattern’s employees in Turin will join Burberry on completion of the acquisition, expected later this year. Pattern will continue to operate the parts of the business not included in the transaction.

Jonathan Akeroyd, CEO, commented: “This strategic investment is an important next step in bringing our outerwear category to full potential. It will enhance our capabilities, building on our strong foundations in the UK, and provide greater control over the quality, delivery and sustainability of our products. It’s an exciting development and I am delighted to welcome our new colleagues on board.”

Burberry’s iconic heritage trench coats will continue to be woven and manufactured in the UK, where it will continue to invest in its capabilities.

Both Burberry and Pattern share an enduring commitment to sustainability.

All of the electricity Pattern uses at its sites is from renewable sources, and the company is on track to achieve carbon neutrality at its Turin site in 2023.


At the end of February, Creative Director Daniel Lee Unveiles His First Collection for Burberry

The reimagined Burberry check was presented in bold colours across tailoring, blanket coats and knits – alongside an evolution of the Equestrian Knight Design (EKD).

Daniel Lee’s trench coat for Burberry is oversized with faux fur-trimmed lapels, the car coat deconstructed, the duffle and aviator exaggerated with softer silhouettes.

A homegrown thread is reinforced by pleated tartan-inspired kilts over trousers, chunky Aran and argyle jumpers and British motifs, including the English rose.

Casual shoe styles draw on the functionality of the luxury brand, from heritage-inspired equestran boots to rubber rain boots. Sneakers are amplified, whilst a signature square shape frames sandals, mules and pumps in iterations that include cosy faux fur and shearling.

Bags draw on the outdoor aesthetic that Burberry is known for, saddle bags and satchels in sturdy colours and fabrics carry an initial ‘B’ that also forms its fastening. Details are considered and functional.